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DAY ONE
Monday, December 8th, 2008

The Basics - Setting the foundation for Success

Goal: Today we establish a clear understanding of the current market and give your dealership a clear direction on where to take your department.

  • Orientation and overview of week's activities
  • Participant introduction and overview of their current dealership situations
  • Identify and record personal goals for the week
  • Internet Department Structure and importance of the Four P's
    • Products
    • People
    • Process
    • Promotions
  • VIP Networking Dinner
DAY TWO

Tuesday, December 9th, 2008

Technology Tuesday - Focus on components departments utilize in day to day operations

Goal: We want to ensure everyone knows all of the resources that are available to them to take their dealerships to the next level. This is not merely a "surface" look. We will go into detail of what is best… to do it in house or to outsource. If you decide to do it in house. We will go over step by step how to make it happen. If you decide to outsource how to choose the right partner. Either way, we will go over details on strategy for all of these resources.

  • Website Analysis
  • Microsites - opportunities and challenges
  • Call Monitoring- The value and what you can gain from this
  • Loyalty and Rewards Programs
  • SEO, SEM, and VSEO
  • Vertical Search
  • Lead Generation
  • Selling vehicles at online auctions
  • Social and Video Networks (e.g. MySpace, YouTube, & CarFolks)
  • Best Practices for Video Production and using Video Search Engines
  • Using Press Releases to gain media visibility
  • Online Reputation Management
  • Mobile Marketing
  • Using Blogs and Newsletters to connect with prospects
DAY THREE
Wednesday, December 10th, 2008

Hands on Training

Goal: You will learn how to analyze data, understand ROI and how to report data back to your GM or Dealer. We cover how to extract information from your various tools and understand how to read the information in a way that will enable you to sell more units more often and more profitably. The goal is to teach you how to manage, how to be a true director.

  • Mystery Shopping your store and the competition
  • Analytics and Reporting
  • Call Monitoring and how to analyze the call to create T/O opportunities
  • Examine department structures and employee recruitment & compensation strategies
  • Unlocking the secrets of ILM/CRM to maximize department productivity
  • Learn best ways to conduct training for your staff in the Internet and BDC departments
  • Establish simple and powerful organizational, goal planning, and forecasting methods to improve overall personal productivity
DAY FOUR
Thursday, December 11th, 2008

Field Trip Thursday

Goal: We want you to be able to interact with multiple dealerships live in action. To see first hand how its "supposed to work." It is one thing to learn in a classroom and totally another experience to be able to see it first hand…live and be able to connect a powerful dealership into your personal Internet Sales 20 Group network.

  • Participants will visit two dealership in the local area who have experienced incredible results by implementing the Dealer Synergy process at their stores
  • Group will see first hand how dealerships implement the structure, process and hierarchy of their departments
  • See how the physical set up affects performance
  • Opportunity to speak and ask questions with dealership management about their results, successes, issues and challenges.
DAY FIVE

Friday, December 12th, 2008


Goal: Final day… Bottom line we want to help establish a course that perpetuates meritocracy in the dealership. You only receive your certification if you PASS the test. No false sense of security here. If you pass the course and receive your Dealer Synergy certification. It will actually mean something other than just showing up each day.

  • Review week's activities and topics and answer any outstanding questions
  • Testing to gauge knowledge acquired during the week
  • Dealer Synergy Certification for class graduates
  • Develop specific action plans and set priorities for implementation upon return to the dealership
  • Schedule follow up conference call for attendees to share results attained in their stores