Internet Sales 20 Group Awards

Dealer Synergy and other selected Internet Sales 20 Group sponsors will spend over 6 weeks working on the Composite, a comprehensive analysis of 20 different dealerships from across the country and across brands. The first 20 dealerships to register for the Internet Sales 20 Group will be included in the Composite. There are seven categories, called Key Performance Indicators, or KPI's, on which the dealerships will be monitored, graded and ranked. Each category has its own set of parameters that the dealers are to be graded on, including SEO, Social Media, Mystery Shop, Online Reputation, Response Audit and Website Scope.

Previous Award Winners



Wilson Hyundai scored highly in all of the 7 KPIs which makes them our Pinnacle Award Winner! They combined superior customer service skills with a high online reputation, a great SEO strategy, ease of navigation on their site and were overall very successful in all areas assessed.

Pinnacle Award
Wilson Hyundai



Castle Chevrolet was awarded best Mystery Shop Calls based on good phone etiquette displayed by the coordinators, including greeting and closing and overall, exceeding the needs of the caller.



Mystery Shop
Castle Chevrolet



Autoflex leasing scored highest across the board based on the 10 evaluated KPIs. The detail and attention paid to their SEO strategy was most impressive.




SEO
Autoflex Leasing



Freedom Ford VW had an incredible amount of reviews, was rated highly on all the most popular review sites, and had an appropriate level of engagement with customers who left reviews.

Reputation
Freedom Ford WV



The Response Audit award was received based on having the right content with the fastest responses about vehicle availability, test drive and more. This dealership epitomized great customer service.

Response Audit
Southern Motors Hyundai



Newark Toyota World's website was the most successful out of the dealerships evaluated. They had the highest level of interaction, lowest bounce rate, and the most engaging unique content.

Website
Newark Toyota World