Billy Goulette

Corporate BDC Director of Sales and Service Boch Automotive Group

Billy along with his team has built a BDC from one store and 3 BDC Managers to 9 stores and now 150 BDC personnel spanning both Sales and Service. With Billy’s 14 years in the automotive industry, he has learned to help coach and guide his growing team while adapting creative strategies to stay ahead of the curve.

Session Topic: How to Build a Complete BDC Machine
Description: Proper development of your BDC Department (whether Service or Sales), is an essential step in successful evolution of your dealership. This presentation will identify the following:

  • How to structure a BDC Pay Plan that will benefit both the company and the employee;
  • How to properly motivate your staff to meet your benchmarks; and
  • How to continuous grow your BDC team and navigate effectively around the many obstacles in the industry.


277 Providence Hwy Route 1 The Automile Norwood, MA 02062

Phone number:



Bill Goulette speaker profile