Expertise
- Sales Process
- Account Management
- Sales Management
- SEM
Carl Bauer
VP of Operations and Marketing, Trade-In Velocity
Topic
Power of the Trade-In
NADA Guides
Description
At this workshop, Carl will be discussing the power of the Trade-In online and how your dealership can use NADA Guides to your advantage.
Benefits
You will walk away with strategies and concepts on how to best use NADA Guides to your advantage when handling Trade-Ins online.
Carl Bauer is the VP of Operations and Marketing at Trade-In Velocity. Carl has nearly 20 years of auto industry experience to bring to TradeInVelocity. Carl’s career began with a Used Car weekly magazine, which soon elevated him to more substantial positions; from sales and sales management to becoming a Dealer Principle and Partner. The majority of his career, though, has focused on the marketing of dealership inventory through traditional and (more importantly) digital worlds. Carl brings his insight and wisdom to the team, with a bent to help show what sets us apart from the competition. An avid outdoors-man and sports enthusiast, Carl enjoys hunting, fishing, and hiking when he’s not helping dealerships maximize profits. Aside from steering the marketing ship of Trade-In Velocity, Carl enjoys being a loyal husband and father of 2 beautiful daughters.
TradeInVelocity is the Automotive Industry’s first fully digital trade-in solution that helps dealers acquire more trade-ins for their dealership that sell at higher gross profits. In today’s used car market, acquiring used vehicle inventory has never been more difficult and paying the right money for used vehicle merchandise is almost none existent. With TradeInVelocity’s suite of solutions, we enable dealers to acquire more trade-in leads than any other product in the market. TradeInVelocity is powered by NADAguides values which gives consumers a fair and transparent vehicle valuation every time.