I’m not telling you anything new when I say that the car buying journey has changed…a lot. With consumers relying on digital sources for shopping and research, dealers have gone from spending the majority of their advertising budget on traditional channels to spending the majority online. To win more customers, dealers need to track and understand the entire customer journey.‘Best guess’ advertising doesn’t work. Dealers need data-rich solutions that analyze their inventory, shopper behavior, market trends and more to serve the most relevant ad to the right shopper at the right time in their journey.

Thankfully, tools exist to help dealers understand the customer journey and clearly see the signals that influence sales. I’ll show you exactly how you can use these powerful tools to maximize ROAS (return on ad spend) and eliminate wasted ad spend. You’ll leave with an action plan to take your digital advertising to the next level, increase sales and boost your biggest profit center–parts & service.