Daniel KimFounder, Orbee
Daniel Kim is the founder of Orbee, a company that helps eliminate wasteful advertising spend for automotive dealerships. He holds an MBA from the Wharton School of Business and worked with Cox Automotive as a Bain & Company consultant to help with the integration of Kelley Blue Book, VinSolutions, vAuto and HomeNet. He regularly speaks at NADA, DrivingSales and Digital Dealer and has led multiple 20 groups in helping them improve their digital marketing strategy. He has also written articles for DealerExec, Driving Sales and Wards Auto.
Session Topic: True Cost of Ineffective Digital Marketing Campaigns
Description: Just doing digital advertising is no longer enough! Ineffective digital advertising is costing your dealerships more money than you think from wasted spend to missed opportunities. On average, more than 20% of all digital advertising budget is wasted and digital advertising campaigns run only at 70% efficiency! During the session you will learn how to:
- Eliminate wasteful ad spend
- Optimize your advertising campaign to sell more cars
- Set meaningful and measurable metrics to create a repeatable process of selling more cars through your digital advertising!
Address:5151 California Avenue, Irvine CA 92617