Dan MoorePresident, VistaDash
Dan’s extensive array of experience in marketing and leadership has given him a unique perspective on automotive and brand marketing. Being a big idea thinker and strategist, with boots-on-the-ground experience at the dealership has given him an excellent reputation in the auto industry. Originally from the Sacramento area, Dan previously served as Sr. Director of Marketing for VinSolutions, before that as CEO at Smart Web Concepts, and he has also served in a variety of management positions within automotive dealerships.
Session Topic: Big Data, It's a Big Bust?
Description: The marketing data you have been looking at leads you to no action and takes you off the path to selling more cars! The presentation will challenge the data you have been looking at, and give you actionable metrics to increase consumer engagement. To sell and service more vehicles you have to focus on customer engagement more so than Clicks, Impressions, Bounce Rate, Time On Site and Page Views!
Address:446 Route 35 South, Building C, Eatontown, NJ 07724