Doug VanSachVP of Analytics and Data Services, AutoLoop
Doug is the VP of Analytics and Data Services at AutoLoop, with responsibility for using customer insights and data science to improve AutoLoop’s marketing and operational products for over 3,000 dealers. Prior to joining AutoLoop, Doug established the strategy and analytics department at DMEautomotive, now part of AutoPoint, and the analytics and insights function at 3Birds Marketing. Before working in automotive, Doug was the customer insights and analysis manager at Dick’s Sporting Goods and a senior consultant at Ernst & Young Management Consulting, where he provided performance improvement consulting to Fortune 500 companies. Doug earned his BS in Business from Miami University in Ohio and his MBA in Marketing from Indiana University’s Kelley School of Business.
Session Topic: Conquering the Battle for Millennial Buyers
Description: Millennials represent the biggest threat and the biggest opportunity to an auto dealer’s business. They are the least loyal generation and the hardest group to attract during the buying process. Based on AutoLoop’s analysis of over 1M leads and a survey of 60K unsold prospects, this presentation will uncover new insights about the vehicle purchasing process of Millennials and will enable dealers to gain a competitive advantage that win over this finicky group. We will review specific strategies and technologies that dealers are using today to attract Millennials, from advertising to store visits to trade-ins. Dealers who attend this session will be armed with a better understanding of Millennials to increase their lead conversion rates and drive higher repurchase rates than their competitors.
Address:33 N. Garden Ave., Clearwater, FL 33755