Greg GiffordDirector of Search and Social, DealerOn
Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He's got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.
Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation..
Session Topic: Space Age Local SEO Tips To Help Your Dealership Rocket Into Hyperspace
Description: Forget the basic SEO sessions you've all seen before – this session will share tactical information you can use immediately. This session goes beyond the simple explanations and strategies and shares specific ranking factors that will influence your dealership's local visibility. There have been several major changes in Local SEO in the last 6 months, so Greg will walk through exactly what’s changed and how your strategy needs to pivot. Learn the different factors that determine organic ranking versus map pack ranking, and what to concentrate on if you're in a competitive metro area. Get ready to write fast, he’s going to squeeze in as much info as possible in 40 minutes…
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