Howard Polirer

Director, Industry Advancement, Cox Automotive

Howard brings more than 16 years of experience as a dynamic automotive sales educator to dealer audiences across the nation. As one of the nation’s premier automotive educators, Howard has taught thousands of dealers about effective online innovation and Internet advertising at hundreds of conferences for national, state and local dealer associations. He has also served as a dealership consultant for over 25 major dealer groups.

Previously, Howard owned his own automotive sales training and consulting company and was also the executive vice president of an automotive training company serving clients, OEMs and associations. With over 30 years of experience in the retail automotive business, Howard has extensive dealership expertise, having grown from a salesperson at a Toyota dealership to sales manager and then to general manager for a Volkswagen, Subaru and Chevrolet dealership.

Session Topic: The Car Buyer of Today and Beyond

In his presentation, “The Car Buyer of Today and Beyond,” Howard Polirer, Director of Industry Advancement at Cox Automotive will share insights from two of Cox’s most compelling research studies.

Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. Howard will share with you key areas where consumer demand is influencing rapid change as well as important insights about how improvements in the car-buying process can benefit the industry.

The 2017 Car Buyer Journey Study explores how consumers shop, conduct research, make vehicle purchase decisions and allocate their time along the car buying journey. You will learn how dealer websites drive dealership visits, why shoppers didn’t buy from the first dealership they visited, how prior consumer awareness is critical to F&I sales, and which differentiators have the biggest impact on customer satisfaction.

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3003 Summit Blvd | Atlanta, GA 30319

Phone number:

(847) 274-1308

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