Joe Cala

BDC Director, Sparks Toyota

Joe Cala is a source of spiritual inspiration and daily motivation in positivity and sales strategies! Through Joe’s motivational messages, practical life lessons, management and business practices learned from his 16 years of ministry and the automotive industry, Joe has helped people from all walks of life around the world!


  • Joe is currently the Director of Business Development in Sales & Service for Sparks Toyota.
  • NADA Convention Workshop Speaker in 2015.
  • Previous IS20G Workshop Speaker 2013 & 2014.
  • Director of Business Development in Sales & Service for the #1 volume Toyota dealership in the New York Region in 2015 & 2016 and the #1 Most Profitable Toyota dealership in the Penske Automotive Group world wide.
  • General Manager Dealer Synergy, award winning training, consulting and digital marketing company 2013 - 2015.
  • Featured author and contributor to multiple Automotive publications online and in print.


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Joe Cala speaker profile