Kerri WiseVP, Dealer Marketing at TrueCar
Kerri Wise is VP, Dealer Marketing at TrueCar. In her role, she leads dealer marketing and industry relations, ensuring dealers are aware of and engage with the TrueCar platform, tools and best practices. Kerri’s automotive career spans nearly 18 years consulting, training, and communicating with dealers and OEMs on digital marketing, consumer insights, and sales process. Prior to joining TrueCar, Kerri spent 4 years as an Executive Director of Dealer Training at Edmunds.com leading product and sales training for Edmunds dealers and the internal sales team. Kerri also spent 12 years at J.D. Power and Associates where she consulted both OEMs and dealers on automotive consumer insights. Kerri earned her Bachelor of Science degree in Business Administration from California State University-Northridge.Session Topic Coming Soon
Description: Coming Soon
- Understand the pain points of today’s evolving car buyer.
- Identify the disconnects between the online and offline process.
- Examine the tactics that top dealers are using to outperform their competition.