Peter Martin

President, Testimonial Builder

Peter “Webdoc” Martin is a technology correspondent and digital marketing expert. Currently, he is the president of Cactus Sky Digital, an integrated digital marketing agency serving dealers around the country with products like Lead Igniter for lead reactivation, Dealer Influence for online review management, and the latest innovation Testimonial Builder for reputation building. He is well-known for his innovative services for the automotive industry and his contributions to the email marketing field. Martin is an acclaimed speaker and automotive industry expert specializing in digital marketing trends, mobile-enabled emails, conquest email marketing, and selling to women. He has previously appeared at numerous industry events such as NADA, Digital Dealer, AutoCon and RVDA events.

Session Topic: 3 Types of Video Your Dealership Needs
Description: Every year, advertisers and marketers try to choose one defining medium, and 2017 is no doubt the year of the video. 74% of all online traffic is video, your prospects are probably consuming digital video right now. Digital video allows prospects to preview your dealership before ever visiting the physical stores. The three types of video your dealership needs to produce in 2017 are vehicle walk-arounds, how-to videos, and customer reviews. In this session, I will review how to film, share, and syndicate your digital video for your dealership to build your reputation and earn referral business.
  • What kind of video does your dealership need to produce in 2017
  • How to film and syndicate authentic dealership videos
  • Incorporating video into your digital advertising

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1954 Greenspring Drive, Suite 525, Timonium, MD 21093

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