- Social Media
- Product Management
Partner & President of Social Dealer
Social Media for Dealerships
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
If your dealership’s current social media strategy is ineffective or non-existent, then you should attend Phil’s Social Media for Dealerships Workshop at the Internet Sales 20 Group in Dallas, TX on March 19-21!
Phil Penton, Partner and Chief Operating Officer of SOCIAL DEALER, has had lifelong interests and involvement in the Automotive industry. As a former business owner and Vice President, Phil specializes in Revenue Enhancement through the application of technology into the day-to-day processes of a startup enterprise. After forming and managing several successful small businesses, Phil went on to work with HomeNet Automotive, a top producing software company in the United States, as Vice President of Business Development, which sold to AutoTrader.com. As an executive, Phil worked daily with other business owners nationwide on how to better design, build, implement, and execute solid business plans that were built to drive revenue and profits using the same concepts and philosophies that are at the root of his own success.
SOCIALDEALER is an automotive social media management platform created to help automotive dealers manage their reputation and social media through their social profiles, customer reviews, content and engage with consumers, through one centralized web application.
SOCIALDEALER provides auto dealers the ability to create and manage their reputation strategy through constant monitoring and reporting at the group and dealer level. An effective reputation strategy builds buyer’s confidence in the brand(s) and the individual dealerships, increasing new and returning clientele, and thereby substantially boosting ROI.
The automotive social media platform provides dealers the tools to monitor content on Facebook, Twitter and YouTube from one location, and simultaneously source, manage and post content to these audiences. This allows dealers to efficiently connect with in-market customers and prospects, to build relationships and improve customer loyalty.
SOCIALDEALER is the leading provider of automotive social media management software. SOCIALDEALER also offers the services of a Virtual Social Media Manager (VSMM) to monitor, create and respond to social content and customer reviews. Our Account Managers offer unmatched service in creating automotive social media content and managing automotive social advertising campaigns on Facebook.