Scott PechsteinVice President of Sales, Autobytel Inc
Scott Pechstein began his career at Autobytel in May 2000 and since that time, has advanced through the ranks of the company, serving in various sales roles until being appointed to lead the Sales Department in 2011. Today, Scott serves as VP of Sales for Autobytel where he manages in-house and field sales of AutoByTel broad range of industry leading products, and serves as an automotive industry spokesperson, a company news media spokesperson, and lead trainer of the Autobytel Dealer Insight Series. He also contributes sales insight for the developmentof the company’s client marketing communications programs.
Session Topic: The Game is Won and Lost Online
Description: Each month, tens of millions of consumers spend an average of nearly 17 hours online visiting dozens of websites and researching information about hundreds of vehicle models before they buy their next car. With so much information available online, and with consumers spending more and more of their time online researching their next vehicle purchase, dealers find it increasingly difficult to break through the clutter and get consumers into their dealerships, and ultimately into their cars.
This presentation investigates exclusive data from over 10,000,000 leads delivered annually to dealers and OEMs, and the buying trends revealed in that data. It also reveals in-depth search statistics and shopping trends from Google to give dealers the clearest picture possible when it comes to the research and buying activities of today’s consumers.
Most importantly, this webinar offers dealers critical advice – based on these shopping and buying trends – to keep more consumers in their brands, in their cars, and on their lots.
- Attendees will get exclusive access to important stats, facts, and buying trends that will enable them to better understand car buying behaviors.
- Attendees will learn essential information based on the analysis of more than 10,000,000 leads to turn their leads into actual ENGAGEMENTS.
- Attendees will be provided with insightful tips and advice, based on this data, to increase ENGAGEMENTS, enhance their processes, improve customer service, and ultimately sell more cars.
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