Shaka Dyson

President, Dealer F&I University

Shaka Dyson is the Founder and President of Dealer F&I University, an Online F&I Virtual Training Platform for Finance Managers in Dealerships all over the United States and even in Canada and Australia. Shaka has been in the Automotive Industry for 18 Years, started selling cars in 1999 for Hubler Dodge in Indianapolis IN and in February of 2001 started in F&I for the Bob Rohrman Automotive Group. Throughout his career he has grown to hold every position from Salesman to Finance Manager, Sales Manager, F&I Director, General Sales Manager and finally Corporate Finance Trainer for a Major Automotive Group in the U.S. which had 34 dealerships across 5 states with 65 F&I Managers who reported to him. Responsible for all F&I Processes, Production, Results and Revenue, Shaka changed the way things were done in F&I and he and his team went on to set 10 records for the Automotive Group that still hold to this day.


Session Topic: Dominating Subprime and Knocking Your Competition Out
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