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Founder of AutoMax Recruiting And Training
Did You Hire Them Dead or Kill Them After You Got Them?
At the Internet Sales 20 Group, Craig Lockerd will be discussing the importance and value of Internet Department & BDC HR. As the founder of Automax Recruiting and Training, Craig has worked with countless sales organizations and dealerships to help staff a Committed Well Trained Staff with No Bad Habits.
Craig Lockerd and Automax have worked with dealerships nationwide, helping to conduct over 10,000 recruiting campaigns. After seeing Craig speak at the Internet Sales 20 Group, you’ll walk away with new knowledge and insight on how to recruit the absolute best salespeople to your team in an effective, simple way.
Nearly 40 years ago it was strongly suggested by my parents that I get into the automobile business, based on the fact that I really had no other prospects. My father, at the time, owned a small single point Plymouth Dealership in Canton, Ohio. After attending one year at Northwood, I started in the detail shop and have had the opportunity to do pretty much every job in a dealership. I sold cars pretty successfully in the mid 70′s and managed dealerships until the late 80′s when I became a “Turn Around Specialist” traveling the country helping under performing stores reach their maximum potential.
In 1998, due to a very obvious need for “Committed Well Trained Salespeople, With No Bad Habits,” AutoMax Recruiting and Training was formed. Fourteen years later, over 11,000 recruiting/training campaigns conducted and over 100,000 people placed into the automotive industry and more to come as AutoMax now staffs dealerships from “Porters to Presidents” – all positions in your dealership.
AutoMax Recruiting And Training is the most requested Salesperson Recruiting and Training company in North America. AutoMax’s corporate office is located in Linwood, NJ.
We take pride in working with sales organizations that have the best reputations in both large, metropolitan cities and smaller, remote, rural areas. We have conducted over 10,000 recruiting campaigns at Automobile and RV dealerships, as well as many other sales-related industries in all 50 states, and Canada and Puerto Rico. Our focus is to assist you in attracting, screening, recruiting, training and retaining the top sales professionals in your market.
AutoMax continues to be on the cutting edge of our industry by using all of the latest technology to find the most qualified job seekers in any market. We know how to tap into your market and attract exactly the type of people you’re looking for. Even in the toughest of markets with extremely low unemployment, we manage to find our clients the perfect candidates for their businesses.
AutoMax has been the industry leader in the recruitment and development of career minded people that are committed, well trained with no bad habits for over 11 years. The reason we have had this success is pretty simple: killer ads, pre-screening, relationship building between the applicant and Automax, follow-up and our passion to help people.