- Email marketing
President of Cactus Sky Communications, one of the premier Email Marketing agencies in the country
Permission Based Email Marketing/Data Mining
Peter Martin, President of Cactus Sky Communications, will be discussing the importance of Permission Based Email Marketing. Are you reaching a wide enough audience each week? Each Month? If the answer is NO, then you’ll want to see Peter speak at the Internet Sales 20 Group in Dallas, TX on March 19-21. Peter will walk you through Cactus Sky’s ability to deliver email through SPAM filters and the tracking of the recipients’ actions (clicks) that goes along with it.
If your dealership’s email marketing strategy isn’t where you’d like it to be, then you must see Peter Martin speak at the Internet Sales 20 Group. As the President of Cactus Sky Communications, Peter has worked with several businesses and dealerships in implementing a sound and effective email marketing strategy, helping to draw traffic to your website, Facebook, Twitter, LinkedIn, and much more.
Peter Martin is the President of Cactus Sky Communications, one of the premier eMail Marketing agencies in the country. Cactus Sky carries the distinction of over a 95% email delivery rate and less than 1/2% unsubscribe rate. The company’s ASM (Adaptive Sequence Messaging) methodology provides drill-down email campaigns with specific communications, based on the recipient’s needs or interests, resulting in a higher conversion ratio.
Peter is also the founder of AskPatty.com, Inc., the #1 Automotive Advice Site for Women, and the creator of the Certified Female Friendly Training Program, designed to assist car dealers to sell and provide exceptional customer service to women. Peter started his automotive career in 1987 with the Ricart Ford organization and was part of the team that took the dealership to the Number 1 Retail Dealer status with Ford Motor Company. His extensive background in the automotive industry provides him with a keen insight into advertising and marketing.
Peter Martin has been engaged in a wide array of diverse advertising and marketing ventures, which range from introducing eMail Matching to the auto industry, to pioneering the development of the first Video eMail Technology, and to the development of multi-channel marketing, which incorporates Direct Mail, Direct eMail, and telephony services to increase campaign response rates.
Prior to launching Ask Patty, Peter held the position of Business Development Director of DME, one of the largest direct marketing firms in the country. Peter has also held the position of Director of the ZLEADS division of Zimmerman Advertising, where he developed the special finance lead generation program. Peter has owned and operated his own advertising and marketing firms, as well as having performed in high level positions in some of the nation’s top automotive agencies.
Peter is a regular speaker and trainer for NADA, the NIADA and Digital Dealer, as well as other business organizations. As a contributing author to Digital Dealer, AutoSuccess and other publications, he provides training and education on a variety of topics, including email marketing, web site design, sub prime marketing, and how to sell to women. Peter lives in Bradenton, Florida, with his wife of 18 years, Angie, and his 7 year-old-son, Dylan.
Cactus Sky is a full-service online advertising and public relations agency whose services increase and expand leads, sales and revenue. The company offers: website design, email marketing, online contests, database management, social media, public relations, online reputation management with eReputationBUILDER, online advertising, search engine marketing and mobile messaging. Cactus Sky has the largest consumer and business opt-in email database in the industry and has recently added a mobile phone database so clients may communicate via text messaging.
The company is a certified Return Path Partner and has a 95% email delivery rate with less than ½ percent unsubscribe rate. This is a testimony to its ability to deliver email through SPAM filters and firewalls. By also tracking the recipients’ actions (clicks), Cactus Sky provides an unprecedented marketing advantage.
The company provided the development of ASM (Adaptive Sequence Messaging), a process designed to identify hand raisers and then send targeted messages based upon interests. This behavioral targeting provides higher engagement and results.
Cactus Sky Communications Pot of Gold Program is a leader in the automotive industry for increasing closing ratios for dealerships and generating more traffic to the dealership. The program targets the unsold prospects in a dealerships CRM and uses adaptive sequence messaging to engage prospects and lead them to the path to a sale. The Program has a Performance Promise Guarantee that allows clients to invest in the program with nothing to lose and profit to gain.
Cactus Sky Communications focuses on providing the highest level of success possible for each of our clients. It’s never just about doing one job. We look at your company and truly see how to make it better. We bring allot to the table, setting a level of expertise in marketing that is unparalleled and when combined with our ability to utilize online marketing the results are remarkable.