- E-mail marketing
President at Automotive Media Partners, LLC
CRM: What is your CRM Process?
What is your E-mail Protocol? E-mail Templates, Short Term vs. Long Term, etc…
At the Internet Sales 20 Group in Dallas, TX on March 19-21, Ralph Paglia will be focusing on one of the most important factors when it comes to a dealership’s success: CRM process. Ralph will discuss step-by-step what an efficient CRM process looks like. Additionally, he will also touch on what E-mail templates your dealership should be using and much more. Ralph has over two decades experience with CRMs and he will be bringing all of his knowledge to the Internet Sales 20 Group.
If your dealership’s CRM isn’t where you’d like it to be, you should attend Ralph’s workshop. If your Internet Department isn’t exactly sure of the correct E-mail Protocol, then you should attend Ralph’s workshop. Ralph brings a lifetime of Automotive Sales experience as well as leadership to the Internet Sales 20 Group.
Ralph Paglia has over 20 years of leadership and experience in Information Technology enabled automotive strategy and tactical implementation. He is an expert at development requirements, value propositions as well as performance measurement. Ralph is also experienced in using market research to improve results from people, process and technology. Additionally, he is an Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Ralph has proven to be a creative problem solver with history of developing new techniques later adopted as industry best practices.
Ralph has been published in several Automotive National Magazines. He is the founder of Automotive Digital Marketing, an automotive community and social network providing an online exchange for strategies, tactics, best practices, files, images, videos and professional networking. In addition to being the Founder of ADM, Ralph is currently the President of Automotive Media Partners, LLC., which has helped to lead the design and execution of strategic Business Development for Automotive media publishers such as Automotive Digital Marketing, DealerElite, and much more.
Ralph brings a lifetime of Automotive Sales experience as well as leadership to the Internet Sales 20 Group. He has had his hand in everything from BDC, Digital Marketing, E-mail Marketing, OEMs, CRMs, Consulting, and much more.
Automotive Media Partners, LLC. owns and operates Automotive Digital Marketing Professional Community, DealerELITE Network, AutoConnections Conference and Exposition (AutoCon), Automotive Social, Automotive Reputation, and much more. AMP has helped to lead the design and execution of strategic business development for an extensive network of automotive industry media channels.