- Email marketing
Robert C. Gruen
CEO The Higher Gear Group
The Power of a CRM
Robert will be discussing the importance and value of an effective CRM tool at your dealership.
If you’re not satisfied with your dealership’s CRM, then you have to see Robert Gruen’s workshop at the Internet Sales 20 Group in Dallas, TX on March 19-21. An effective, sustainable CRM can make all the difference when it comes to the success of your Internet Department/BDC.
Robert C. Gruen founded The Higher Gear Group in 1995. For nearly 20 years, Mr. Gruen has been providing consulting, training and software to automotive dealerships. The Higher Gear Group software is a leader in Showroom Control, Sales Force Automation and Customer and Internet Lead Management. The Higher Gear Group also offers a Virtual BDC to approximately 1,000 dealerships.
The Higher Gear Group is a leading provider of Customer Relationship solutions to the automotive industry. Known for the highest in-dealership CRM usage through the use of intuitive and user friendly interfaces, The Higher Gear Group provides Internet Lead Management, Showroom Control, Service Marketing, Integrated Accountability and Tracking designed to maximize every sales opportunity.
The Higher Gear Group’s easy-to-use CRM suite will streamline your dealership’s sales efficiency, customer prospecting and retention, customer relationship marketing and trade cycle management, and at the same time increase dealership profitability. Our goal is to make your dealership successful by maximizing every sales opportunity.
Higher Gear was founded by retail experts wanting to improve the dealership communications process. At the time, Customer Relationship Management (CRM) providers had failed to maximize the potential effectiveness of sales people and managers by building ineffective, difficult to use products. Throughout its history, Higher Gear has been an industry leader in automotive CRM solutions. Higher Gear continues to provide an industry-leading software suite to automotive dealerships throughout the United States.