National Director of Sales at Autobytel Inc.
How to Maximize New Car Leads for Used Car Sales
Autobytel has partnered with Polk to track sales results on all Autobytel New and Used Car Quote Requests. Polk matches these leads to State Registration data for all 50 States. Scott will discuss numerous standard reports that include: Close Rate by Source, Close Rate by Make, Crossover between Makes (submitted a lead for a Toyota and bought a Nissan), Crossover between New and Used (submitted a lead for New and bought Used), and Time in Between Lead Submissions and Purchase. Most importantly, what can dealers can do with this information will be discussed. By the end of this discussion, you may redefine who your “competition” really is and refine your Internet Sales process. For a Toyota dealer, you may find you aren’t losing business to the local Toyota store, rather, to the used independent across town.
After seeing Scott Pechstein speak at the Internet Sales 20 Group in Dallas, TX, you’ll walk away with insight on how to utilize and turn your New Car Leads into Used Car Sales.
Scott Pechstein began his career with Autobytel in May of 2000, and today serves as the General Manager of Sales. Prior to joining Autobytel, Scott worked for the Tuttle Click Automotive Group. With over 15 years of experience in the Automotive industry, he is able to apply his strong skills in e-commerce and Internet based solutions to dealerships nationwide. Scott provides dealerships with best practices and knowledge to increase sales and better understand the evolving Internet consumer and digital marketplace. Scott holds a B.S. from the University of Arizona, and is fluent in German. Presently, he resides in Southern California. You can reach Scott at Scottp@autobytel.com.
Autobytel Inc., is an online leader offering consumer purchase requests and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars, pioneered the automotive Internet when it launched autobytel.com in 1995. Autobytel continues to offer innovative products and services to help consumers buy, and auto dealers and manufacturers sell, more used and new cars. Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Through its flagship website Autobytel.com®, its network of automotive sites, including Car.com℠ and MyGarage.com® and its respected online partners, Autobytel continues its dedication to innovating the industry’s highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with one of the industry’s most productive and cost-effective customer referral and marketing programs.
By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel provides new value and touch-points for automotive marketers. The company’s web-based advertising and marketing programs help dealers and manufacturers build relationships with customers, as well as help them to efficiently manage and convert online business. Through Autobytel’s marketing network, the company connects dealerships with a steady, diverse stream of exceptionally motivated, serious shoppers, while providing both dealers and manufacturers with precision-targeted brand and product marketing opportunities. Autobytel supports automotive dealers with a range of tools, programs and value-added services to help them manage more customers, more efficiently. The Company’s specialty finance leads program provides incremental, efficient, often high-margin business to dealerships nationwide.