- Email marketing
New Car Pricing Strategy
Todd’s workshop at the Internet Sales 20 Group will focus on the importance of an effective and sustainable New Car Pricing Strategy, which will give your dealership an advantage over your competitors!
After seeing Todd’s presentation at the Internet Sales 20 Group in Dallas, TX on March 19-21, you will walk away with valuable concepts and new car pricing strategies for immediate implementation at your dealership.
Todd Dearborn is the Director of Sales at OPENLANE, the largest online wholesale automotive auction in the world. Todd possesses over 15 years experience in the automotive industry, previously having worked for CarsDirect.com & Autos.com in the auto division of Internet Brands, Inc (INET). He has worked in various roles within the industry, including Auto Rental with Enterprise, Online Retail Sales, Lead Generation, and Advertising Sales, as well as the online wholesale industry all in a Sales Management/Director role. Todd has over a decade of Online Sales experience with a unique understanding of both retail and wholesale sides of the auto industry as it relates to the Internet & designing and implementing processes and user interfaces for B2C & B2B eCommerce.
Los Angeles-based CarsDirect is the leading multi-brand online car buying service, providing new car, used car, and auto finance-related content and services since 1998. As the pioneer of the direct online car buying model, CarsDirect has become the natural choice for consumers who demand objectivity, selection and upfront pricing, and for dealers who want to leverage the Internet for cost-effective, incremental sales and revenue.
CarsDirect’s success has been recognized by numerous industry awards, including being named one of the “50 Best” websites in the world by Time Magazine, a “Top 100 Classic Website” by PC Magazine, and a “Top Site for Buying or Selling Anything” by PC World.
In 2005, CarsDirect changed its corporate name to Internet Brands to reflect its transition to a diversified, multi-vertical company. Internet Brands became a publicly traded company on the NASDAQ exchange on November 16, 2007 under the ticker symbol INET. CarsDirect currently operates as the flagship website in the Internet Brands automotive division.