Sean V. Bradley has been in the Automotive Internet Sales and Business Development arena for over thirteen and half years. Sean V. Bradley is a pioneer in Automotive Internet Sales, Business Development and Digital Marketing. As one of the Automotive industry’s leading subject matter experts he has written for over 13 national publications. Sean has a column in AutoSuccess Magazine and has spoken to over 80 NADA and NCM dealer 20 groups in the last few years.
- 4 P’s: People, Products, Process, & Promotions
- Phone Sales
- Action Plan and Exit Strategy
Karen Bradley is the President of Dealer Synergy. She is also a Certified FranklinCovey Trainer, a high level Internet Sales 20 Group Speaker, as well as a contributor to National Auto Magazines. Karen is a graduate from Drexel University and a member of the National Speakers Association.Topics:
- FranklinCovey Training
- Action Plan and Exit Strategy
For more than 37 years, Jim Ziegler has researched, studied and trained in the retail automobile business as surely as if he were studying for a Masters’ degree in any other profession. He’s the ultimate student of our industry. Ziegler exhibits intellectual dynamics and an incredible ability to perform at levels above the industry. He is a recognized industry Writer, Magazine Columnist, Professional Speaker and super performer. He has worked at and alongside some of the top automobile dealerships in the country.
- Alpha Dawg Mentality: Ziegler Speaks to Dealers and General Managers
Ralph Paglia has 20+ years of leadership in information technology enabled automotive strategy and tactical implementation. He is an expert at development requirements, value propositions and performance measurement. Ralph has several years experience in using market research to improve results from people, process and technology. He is an Organizational Development guru, as well as an Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator.
- CRM Process: What is your CRM Process?
- What is your E-mail Protocol? E-mail Templates, Short Term vs. Long Term
Whether through social media, search engines, social networks, or vertical searches, people use the Internet to find what they want. In this virtual world that has redefined “change” into something that is constant beyond cliche, it is important for companies, individuals, and organizations to put their best efforts into online presence. That is what JD Rucker does. To simply hire an SEO company or a SMM company alone is not enough. It is so imperative for 90% of businesses to hire organizations proficient in every aspect of marketing on the Internet.
- How to Create the Most Powerful Website
Peter Martin is the President of Cactus Sky Communications, one of the premier E-mail Marketing agencies in the country. The company’s ability to deliver email through SPAM filters and track the recipients’ actions (clicks) provides its clients with an unprecedented marketing advantage. The company’s ASM methodology provides drill-down e-mail campaigns with specific communications, based on the recipient’s needs or interests, resulting in a higher conversion ratio.
- Permission-based E-mail Marketing/Data Mining
Danny Alkassmi has been helping dealerships reach a greater level of success for more than two decades. Danny’s been involved in all facets of the business: retail sales, sales management and general management in stores from Southern California to New England.
- “What No One Else Has Told You Before” Advance Sales Strategies for Today’s Dealership!
Scott Pechstein began his career with Autobytel in May 2000 and today serves as the National Director of Sales. Prior to joining Autobytel, Scott worked for the Tuttle-Click Automotive Group. With over 15 years experience in the automotive industry, he has been able to apply his strong skills in e-commerce and internet based solutions to dealerships nationwide. Scott provides dealerships with best practices and knowledge to increase sales and better understand the evolving internet consumer and digital marketplace.
- How to Maximize Your New Car Leads for Used Car Sales
Susan Givens is the Publisher of AutoSuccess Magazine. Susan started with Systems Marketing, Inc. in her final semester at the University of Louisville where she received her degree, majoring in Business Management with a minor in International Business. She soon became a part owner with the company. The focus of the magazines is to create a positive avenue for the readers to learn and grow. Susan has made this way of thinking part of her everyday life.
- AutoSuccess Magazine Best Practices
Phil Penton is the Partner and Chief Operating Officer of SOCIALDEALER. Phil has had lifelong interests and involvement in the automotive industry. As a former business owner and Vice President, Phil specializes in revenue enhancement through the application of technology into the day-to-day processes of a start-up enterprise. After forming and managing several successful small businesses, Phil went on to work with HomeNet Automotive, a top producing software company. He served as Vice President of Business Development, when HomeNet Automotive was sold to AutoTrader.com.
- Automotive Social Media
Travis Weisleder is one of the pioneers in the automotive Lead Generation industry. Travis is a third generation car guy having grown up in the family new car business in New Jersey. After college, he saw a better way using the Internet to help connect car dealers with credit challenged consumers. So, he teamed up with his father and they founded InterActive Financial Marketing Group and Carloan.com and they turned it into the largest dealer finance lead generation company.
- Special Finance Online
Ken Potter manages TrueCar’s field sales and inside account management teams, and oversees TrueCar’s efforts to grow and retain its network of dealer partners.
Previously, Ken served as Vice president and General Manager for Internet Brands, Inc., where he had profit and loss responsibility for CarsDirect.com, and established processes for profitable and sustainable business. During his 11 years with Internet Brands, he also oversaw inside and outside sales, customer service, accounting and Automotive Product Development. Under his leadership, Ken successfully scaled a team and created processes to establish a profitable and sustainable business.
- Making Money on the other 90%
AJ Leblanc is a frequent contributing monthly Writer to the top industry publications, which include Auto Success Magazine, Dealer Marketing Magazine, and Canadian Auto Dealer Magazine. He is also a co-author in the new Automotive Digital Marketing book released last Fall titled, “Unfair Advantage.”
- VSEO (Video Search Engine Optimization)
Erik Nachbahr is the President and Founder of Helion Technologies. He currently functions as Chief Information Officer to Helion’s clients and brings over 14 years of Information Technology Systems management experience. Erik provides technology direction and vision to the Helion team and to client partners. During an internship at the Ritz-Carlton, Erik learned that outstanding service is fundamental to a positive client experience.
- Automotive IT
Todd Dearborn serves as the Vice President of Sales of Automotive at Internet Brands Inc., operators of CarsDirect. CarsDirect is the flagship property of the company’s online Automotive network that receives more than 35 million visits each month. Mr. Dearborn has more than 14 years of online sales experience with a unique understanding of both the retail and wholesale sides of the Automotive industry and how they relate to the Internet.
- New Car Pricing Strategy
Craig Lockerd has been in the auto industry for nearly four decades, holding literally every position in a dealership. He became a turn around Consultant in the late 80′s and started AutoMax Recruiting And Training over 14 years ago, because there was an overwhelming need for fresh blood in the auto industry.
- Internet and BDC HR
Robert C. Gruen founded The Higher Gear Group in 1995. For nearly 20 years, Mr. Gruen has been providing Consulting, Training and Software to automotive dealerships. The Higher Gear Group software is a leader in showroom control, sales force automation and customer and Internet lead management. The Higher Gear Group also offers a Virtual BDC to approximately 1,000 dealerships.
Carl Bauer has had a hand in just about every facet of the automotive industry. Carl’s career started with humble beginnings at a Used Car weekly magazine. In time, he elevated himself to more substantial positions, from sales and sales management to eventually becoming a Dealer Principal and Partner. The majority of his career has focused on the marketing of Dealership Inventory through traditional and–more importantly–digital worlds.
- Power of the Trade-In
Prior to joining Dealix, Kevin Hunt held various senior positions in sales and business development. Most recently, he served as Vice President of Sales at Klutz Press, an internationally recognized publisher of children’s activity books. Prior to Klutz Press, Hunt held positions at companies such as Berkeley Systems, a publisher of consumer entertainment and business utility software, Pinnacle Systems/AVID, a leader in Digital Video products, and Ironside Technologies, a CRM and eCommerce software company. The majority of Hunt’s professional career has been spent in Sales and Marketing leadership roles, involved in building new businesses and the sales channels to support them.
- How to Set Up and Maximize Your Third Party Providers
Robert Revere is the Chief Sales Officer at DealerPeak. He spent 12 years on the front lines in some of the most intense e-commerce markets in the country. Robert has also worked for some of the largest, most successful auto groups in the nation and founded the e-commerce department at Courtesy Chevrolet in Phoenix, AZ, which retailed over 300 vehicles per month out of their internet BDC department. Robert has taken his knowledge and expertise from his days in retail and applied them to an already best-in-class CRM system DealerPeak.
- Utilize your CRM/XLRM system for your BDC like an air traffic control tower in your dealership.
Cory Mosley has built a reputation as a go-to Sales Strategist, Consultant and Trainer
by challenging the status quo. His new-school techniques and progressive
strategies have helped dealers, both large and small, build and restructure
profitable sales, BDC and Internet operations. Cory’s experience in the
Automotive industry dates back over 15 years when he was a Showroom Sales
Professional finding his way. During his career in the business, Cory has been
tested on the sales floor, in the BDC, as an Internet Director, and as a GSM. As
a retail “car guy,” Cory understands the “old-school” business and knows how to
move dealerships toward a “new-school” approach.
- Super Charge Your BDC
Tom Stuker may be the most famous person you’ve never heard of — unless, of course, you’re in auto sales. Stuker is to car dealerships as Tabatha Coffey is to hair salons: a highly sought-after consultant with the plainspoken, proven power to get stalled businesses moving again.
Now, Stuker may be giving Coffey a run for her money in her adopted milieu of reality television: Spike TV has commissioned six episodes of Car Boss, a reality show centered around Stuker, who is billed as “the greatest car salesman of our time”. Though Stuker’s website offers online training, we assume that the bulk of the action on Car Boss will involve Stuker’s nearly nonstop travel to right wrongs at dealerships around the globe.
- Top 20 Things You Can Do To Fix Your BDC
Jim Flint, President and Founder of Local Search Group, develops innovative automotive sales and marketing strategies for the 21st century. Flint’s experience while working at the OEM level for Nissan and Toyota, as well as his retail automotive experience at John Eagle Dealerships, provide him with a unique insight and foundation for creating real retail strategies dealers can put in place today to sell more cars! With his eye for meaningful detail and the ability to bring it all back to real retail implications, Jim Flint is widely recognized as a thought leader in automotive sales, marketing and advertising.
- Moneyball Presentation