Provides call measurement services that enable companies to increase their marketing effectiveness, capture additional sales opportunities and improve customer service
About Century Interactive
Century Interactive is not your typical call tracking company. With evolution as a theme, there has always been one intention: crafting a premiere call tracking solution with the dealer’s needs in mind. The feedback to create this best in class solution was not hard to find. Since the notion of inbound call tracking hit the market, dealers screamed for more actionable and rich data. They weren’t angry though, dealers simply recognized the incredible power and opportunity the technology offers.
Inbound call tracking is good, but Century Interactive was first to market with a quality Outbound call tracking piece. The internet blew up, so Century Interactive developed a solution to connect phone calls to the specific digital marketing campaigns. Reviewing calls is important, so Century Interactive created a solution that would categorize every call for the dealer, serve up the most important opportunities, and help dealers get better on the phone.
Happily based in Dallas, TX, Century Interactive has grown substantially over the past decade. Over 2,300 dealers utilize call tracking solutions from CI, in addition to a slew of CRMs, web developers, agencies, and consultants.
Century Interactive provides call tracking solutions that improve dealership performance. Both inbound and outbound calls are tracked, recorded, and integrated into CRM. This tightens the sales process and creates clarity in advertising effectiveness. On the web, digital marketing is connected to an exact phone conversion, a metric previously unknown. Lastly, every inbound and outbound call is reviewed to gauge phone performance, pinpoint hot missed opportunities, and improve phone standards over time.