A Full Service Automotive Advertising Agency Specializing in Digital Marketing
- phone: 518-631-5505
- 31 Lafayette St.
In 2003, Paul Potratz founded Potratz Partners Advertising together with Michael Staples and Craig Hall. Building on his experience in advertising and the automotive industry, he developed relationships with dealers across the country, from single-point rural dealerships to multi-rooftop, multi-point dealerships.
When we entered the picture, many successful traditional agencies existed. While we knew we had to offer traditional, we felt and knew there was much more that could be done in automotive marketing, and our passion was for the digital and online world.
Even before the big internet boom, we were already going beyond traditional advertising to include interactive efforts, partnering with Overture* and Classmates.com while internet marketing was still in its early stages. We’ve evolved from a pioneer in interactive automotive marketing to the industry leader in digital automotive marketing..
Our digital expertise extends from being Google Qualified to being part of the Yahoo Ambassador program and the Microsoft Ad Network. Paul speaks at NADA and NCM 20 Groups and is also a trainer for the Driving Sales and NADA Digital Marketing Series. We produce Think Tank Tuesday with weekly digital automotive marketing tips, exclusively available on Driving Sales and iTunes and sent to a subscriber list of over 39,000 automotive professionals across the country. We also write daily for automotive blog sites, such as Driving Sales, Automotive Digital Marketing, Kain Automotive, Auto Dealer People, and Dealer Elite. Also, we have been quoted in the NY Times, NY Post, Wall Street Journal, CBS, and several local and regional newspapers and radio talk shows.
Retargeting is a specific form of behavioral targeting. With retargeting you are able to create a fully integrated campaign strategy.
Our search engine marketing strategy places your dealership at the top of search results and also hits targeted leads with display ads.
Tens of thousands of people in your market are using social sites like Facebook every day. Is your dealership leveraging the power of social media to reach these leads and sell cars?
We design and build custom auto dealer websites, from full websites to landing pages to mobile sites..
We develop mobile applications for dealers, displaying everything from inventory to service specials. People can download an app onto their phones to easily view pictures, specifications, and more for every vehicle in stock.
Video pre-roll is created to represent your dealership’s brand message, it is the integration of your digital and traditional campaigns.
Marketing automation software allows people to instantly receive a customized response as soon as they fill out a form, and then sets up a series of drip marketing messages over time
Over 75% of Facebook Users are of driving age. Let Us Offer Your Services With Facebook Offers and Ads!
We create relational email marketing campaigns, specifically targeted to reach your leads most effectively.
Mobile Apps are pivotal for any Dealership’s Mobile Marketing Campaign. Does your Dealership have a Mobile App ready for customers to download?