TrueCar is an information and technology platform that enables its users to communicate with TrueCar Certified Dealers for a hassle-free car-buying experience. TrueCar’s mission is simple: make the car-buying process simple, fair and fun. Achieving this goal begins with analyzing the most accurate, timely and comprehensive pricing information available and then making it easy to understand and available to all; free of charge. This kind of pricing information, which has only recently become available, will allow consumers to recognize a fair price based on what others actually paid. The result: consumers and dealers now have a guide that helps them establish a baseline of trust and agree on the parameters of a fair deal.
While pricing information is essential, TrueCar also understands that price isn’t the only thing that matters when buying a car. Consumers also want a great experience. So, TrueCar has partnered with a national network of over 5,000 dealers (representing just under 20% of all franchised dealers) who share the belief that truth, transparency and fairness are the foundation of a great car-buying experience. Additionally, TrueCar has partnered with some of the nation’s largest and most respected membership and service organizations including AAA, American Express, Consumer Reports and USAA, to help educate their members about the automotive market and any additional savings and incentives that may be available.
With a network of over 5,000 Certified Dealers, TrueCar wants to make sure consumers have the best possible buying experience. TrueCar provides new car pricing information at both a national and local level so consumers can understand how cars are being priced and sold all around the country.