Stephane FerriVice President, AutoTrader Southeast Division
In this executive leadership role, Stephane is responsible for more than 200 sales consultants who represent the Autotrader, Kelley Blue Book and Dealer.com brands with dealerships (ranging from large franchises to small independents). Cox Automotive Media Solutions Group’s representatives help clients develop effective and comprehensive digital marketing strategies that build brands, drive traffic and connect online to in-store.
Stephane has two decades of automotive experience. Stephane joined Cox Automotive in 2012 as Senior Director of Product Management, specializing in Dealer Platforms. In this role, Stephane was instrumental in rolling out several key enhancements to the Autotrader dealer client portal and Trade-In Marketplace (now Kelley Blue Book Instant Cash Offer) – including the rollout of Vehicle Range Finder.
In 2014, Stephane accepted a role with a unique challenge: helping bridge gaps and create better communication among other Cox Automotive business units. Many processes Stephane created are still in place today and have helped reduce confusion with dealer groups and maximize client success.
Stephane was promoted to Division Vice President in 2015, a role well suited for his ability to lead and inspire sales teams, understand dealership operations, liaise with a corporate office and create strategic digital marketing plans.
Prior to Cox Automotive, Stephane held leadership roles at Asbury Automotive Group, a Fortune 500 retail automotive retailer. Stephane’s roles at Asbury include Southern Regional Director for Online Marketing and Advertising. He also led Brand Development, Website UI, Advertising, Marketing and website traffic growth.
With colleagues and clients alike, Stephane is known for his ability to create and cultivate relationships while staying on the leading edge of automotive digital marketing. He’s beyond passionate about the automotive space and brings that passion with him to work every day.
Stephane earned his undergraduate degree from Georgia Southern University with a BS in Sociology, Business Administration. In addition, he is one of the founding fathers for GA Alpha Chapter for Sigma Alpha Epsilon Amateur Golfers.
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