What are the Composites?

IS20G® is the ONLY workshop in the entire Automotive Industry that evaluates its attendees BEFORE they ever get to the workshop. Coordinators evaluate the first 20 registered dealerships in the following categories; Websites, SEO, Social Media, Online Reputation, Text integration, Mystery Shopping and a Video Production assessment. This DEEP dealership dive is UNIQUE to The Internet Sales 20 Group®Lorem ipsum dolor sit amet, consectetur adipisicing elit. Voluptatibus voluptas, odit mollitia error doloremque architecto iusto atque! Id iusto, consequatur omnis laboriosam, qui, maiores optio dolorem, cum dolor recusandae ab! Lorem ipsum dolor sit amet, consectetur adipisicing elit. Voluptatibus voluptas, odit mollitia error doloremque architecto iusto atque! Id iusto, consequatur omnis laboriosam, qui, maiores optio dolorem, cum dolor recusandae ab! Lorem ipsum dolor si IS2G0



Composites

We only select a limited number of attendees to be a part of the Internet Sales 20 Group® composite. If your dealership signs up today, you will receive over $3,000 worth of value, and be a part of this year’s composite in Phoenix, AZ. Dealerships will be analyzed, graded, ranked and awarded based on these seven KPI's.

These categories include:


Dealer Synergy composites


Mystery Shop

Phone, Email, Chat & Social Media


Dealerships will receive two monitored calls and be graded in the following areas: initial experience, greeting, and phone etiquette. Having a basic phone process and a script makes it easy to guarantee you hit all the key points and end the conversation with an appointment.

Dealer Video Production


Video Production Assessment

Video strategy analysis


“Video” is the most powerful opportunity for dealers to have an unfair competitive edge against their competition. Dealerships will be evaluated on the existance of a video strategy as well as how effective those efforts correlate to conversions and increased ROI.


Louis Armstrong Airport


Social Media

Composite Curation & Analytics


With social media being crucial for exposure, this category examines total fans, followers, and subscriptions on the most popular social media sites like Facebook, YouTube and Twitter.



Louis Armstrong Airport


Texting

Text Based Mystery Shopping

Dealerships will be graded on their text integration on their website. This assessment will grade dealerships on their integration, utilization and response time with text messaging.



Dealer On composite evaluator

SEO

Findability

SEO assesses the dealership’s main website for accessibility on mobile devices and desktops. Links are checked to ensure that they work properly and include proper alt tags, headers and more. The overall test of the SEO category is to see how well sites rank on search engines based on content and the utilization of keywords.