— Danny Benites of Greg Lair Buick GMC
The Internet Sales 20 Group® brings you ONLY the most elite subject matter experts from all aspects of the automotive industry.
Industry experts, trainers, and vendors will come together to teach you, guide you and motivate you to improve your dealership. They will be talking about email marketing, CRM processes, phone sales and phone training, social media and SO much more!
A true highlight of each IS20G is the panels.
We have designed 3 custom panels, hand-selecting members with specialized expertise in each area of focus. IS20G's panel topics will be listed shortly.
This dealer favorite workshop element will be returning to Internet Sales 20 Group® is designed to be an intimate and fast-paced experience for workshop attendees to synergize with Sponsors, Speakers, Dealer Principals, BDC Directors and Industry Experts in a “speed dating” like fashion. Attendees will have 4 rounds or rotations during which the opportunity will be afforded to get questions answered, discuss ideas and form connections ALL before the 20 minutes expires and it’s off to the next.
IS20G® is the ONLY workshop in the entire Automotive Industry that evaluates its attendees BEFORE they ever get to the workshop. Coordinators evaluate the first 20 registered dealerships in the following categories; Websites, SEO, Social Media, Online Reputation, Text Integration, Mystery Shopping, Lead Response Audit, Chat, and Video Production assessment. This DEEP dealership dive is UNIQUE to The Internet Sales 20 Group®
Join IS20G's second King of the Ring competition! We want to see who is the best of the best for word tracks, objections, and rebuttals. This is an opportunity for you to showcase your skills as a true sales person. You will not have time to refer to your scripts, making it feel like a real life situation in the dealership. The winner will receive a $1,000 cash prize, a WWE style belt worth $1,000, and bragging rights as King of the Ring!
As technology advances, we humans are having shorter and shorter attention spans when we absorb critical information. This new workshop element allows speakers to speak in a TEDx style 20 minute presentation. This new curriculum element will give dealers a chance to hear some of the current treads in the automotive industry and how they can possibly use these trends in their own dealership.
Vendors from all different walks of the automotive industry have come together to bring you the best products, services, and knowledge available, all to improve your business. You will have speakers, panelist, roundtable presentors, and two time slots to communicate with these vendors. If your dealership wants to change your CRM, this will be the time and place to do that.
Leaders of Industry
We are proud to not only have publically traded but also multi-billion dollar companies and the top vendors in the Automotive industry supporting our event year after year. Find out how YOU can leave your mark.
Every workshop should have a bonafide exit strategy. This is especially critical before actually implementing the newly acquired techniques and strategies. Each attendee at IS20G11 will receive a customized Exit Strategy tailored to their individual Dealership needs.
IS20G brings the automotive industry a highly informative and deeply analytical Composite. They are composed of 9 KPI’s designed to evaluate Dealerships in the following areas; Websites, SEO, Social Media, Online Reputation, Text Integration, Mystery Shopping, Lead Response Audit, Chat, and Video Production assessment.
Phone, Email, & Social Media
Dealerships will receive two monitored calls and be graded in the following areas: initial experience, greeting, and phone etiquette. Having a basic phone process and a script makes it easy to guarantee you hit all the key points and end the conversation with an appointment.
Time, Consistency & Qualification
This category is graded based on the dealership’s ability to provide confirmation of vehicle availability, offer test drives, and their overall professionalism while providing details about vehicle inventory.
Video Strategy Analysis
“Video” is the most powerful opportunity for dealers to have an unfair competitive edge against their competition. Dealerships will be evaluated on the existance of a video strategy as well as how effective those efforts correlate to conversions and increased ROI.
Reviews, Ratings & Customer Engagement
Dealerships will be graded on their ratings on Internet review sites such as Google Reviews, Yahoo Local, Yelp!, Dealer Rater, Edmunds, Cars.com, and more. The dealership is assessed based on the number of reviews, the ratings and their engagement with reviewers.
Usability, Page Speeds & SEO
When assessing websites, the most important thing is the ease of use for the customer. We look for an easy search button for inventory, explanatory videos, and more. Other aspects include a clear call to action, contact information, and a site that is up-to-date and relevant.
Composite Curation & Analytics
With social media being crucial for exposure, this category examines total fans, followers, and subscriptions on the most popular social media sites like Facebook, YouTube and Twitter.
Text Based Mystery Shopping
Dealerships will be graded on their text integration on their website. This assessment will grade dealerships on their integration, utilization and response time with text messaging.
Findability, Locality & Trustworthiness
SEO assesses the dealership’s main website for accessibility on mobile devices and desktops. Links are checked to ensure that they work properly and include proper alt tags, headers and more. The overall test of the SEO category is to see how well sites rank on search engines based on content and the utilization of keywords.
The Internet Sales 20 Group® is the preeminent workshop in the automotive industry, and is designed to be highly interactive. It was created to bring together Dealers, General Managers, Internet Directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable.