What is Internet Sales 20 Group?®

The Internet Sales 20 Group® is the preeminent workshop in the automotive industry, and is designed to be highly interactive. It was created to bring together Dealers, General Managers, Internet Directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable.

What #IS20G Has To Offer:

Action Plans

Each member leaves with a customized plan to help implement the information gained.


The first 20 registered dealerships are included in a benchmark composite - a $3,000 value, free!

Franklin Covey

Learn the 7 Habits of Highly Effective people from the only certified Franklin Covey trainers in the industry.


Resources are available for all members - blog posts, tutorials, presentations, videos and more.

"Internet Sales 20 Group® is one of the greatest conferences I've been to in my 28 years plus in the car business."

— Danny Benites of Greg Lair Buick GMC

3-Day Workshop

Aside from having industry experts, trainers and vendors at IS20G® there WILL be actual Dealer Principals, GMs, and Major Dealership Executives that are in the "trenches" teaching and providing insights. There is NOT another workshop in the ENTIRE industry providing the type of field intelligence you can expect to recieve at IS20G!

Our Unique Instructional Design

  • Industry Leaders

    The Internet Sales 20 Group® brings you ONLY the most elite subject matter experts from all aspects of the automotive industry.

    Industry experts, trainers, and vendors will come together to teach you, guide you and motivate you to improve your dealership. They will be talking about email marketing, CRM processes, phone sales and phone training, social media and SO much more!

    Meet the Speakers

  • Subject Matter Experts

    A true highlight of each IS20G is the panels.

    We have designed 3 custom panels, hand-selecting members with specialized expertise in each area of focus. IS20G's panel topics will be listed shortly.

    Meet the Panelists

  • Speed Dating Meets Education

    This dealer favorite workshop element will be returning to Internet Sales 20 Group® is designed to be an intimate and fast-paced experience for workshop attendees to synergize with Sponsors, Speakers, Dealer Principals, BDC Directors and Industry Experts in a “speed dating” like fashion. Attendees will have 4 rounds or rotations during which the opportunity will be afforded to get questions answered, discuss ideas and form connections ALL before the 20 minutes expires and it’s off to the next.

    View the Roundtables

  • Evaluating Your Dealership

    IS20G® is the ONLY workshop in the entire Automotive Industry that evaluates its attendees BEFORE they ever get to the workshop. Coordinators evaluate the first 20 registered dealerships in the following categories; Websites, SEO, Social Media, Online Reputation, Text Integration, Mystery Shopping, Lead Response Audit, Chat, and Video Production assessment. This DEEP dealership dive is UNIQUE to The Internet Sales 20 Group®

    See Our Composites

  • Do You Got the Best Word Tracks?

    Join IS20G's second King of the Ring competition! We want to see who is the best of the best for word tracks, objections, and rebuttals. This is an opportunity for you to showcase your skills as a true sales person. You will not have time to refer to your scripts, making it feel like a real life situation in the dealership. The winner will receive a $1,000 cash prize, a WWE style belt worth $1,000, and bragging rights as King of the Ring!

    Sign Up Now

  • Current Trends

    As technology advances, we humans are having shorter and shorter attention spans when we absorb critical information. This new workshop element allows speakers to speak in a TEDx style 20 minute presentation. This new curriculum element will give dealers a chance to hear some of the current treads in the automotive industry and how they can possibly use these trends in their own dealership.

    Know What's Trending Now

  • Sponsorship Vendors

    Vendors from all different walks of the automotive industry have come together to bring you the best products, services, and knowledge available, all to improve your business. You will have speakers, panelist, roundtable presentors, and two time slots to communicate with these vendors. If your dealership wants to change your CRM, this will be the time and place to do that.

    See Our Sponsors

Elite Speakers

Tons of content

Our elite speakers cover topics such as Digital Marketing, Proper CRM integration, Transparency, Online Reputation, SEO/VSEO strategies, Phone Sales and MUCH more.

3-Day Workshop

Pack an overnight bag

This 3-Day workshop is jam-packed with elite speakers, expert panels, Composites, Round-table sessions, Case Studies, Group/Individual exercises and networking opportunities at the luxurious Nashville Airport Marriott.


Leaders of Industry

We are proud to not only have publically traded but also multi-billion dollar companies and the top vendors in the Automotive industry supporting our event year after year. Find out how YOU can leave your mark.

Event Follow Up

Ensuring follow-through

Attendees get direct access to ALL Speakers, Panelists and Presenters during and after the event. If desired, expect to be contacted by moderators and accountability partners who provide "field experience" after the event to ensure sustained success.

Exit Strategies

Accountability Partners

Every workshop should have a bonafide exit strategy. This is especially critical before actually implementing the newly acquired techniques and strategies. Each attendee at IS20G will receive a customized Exit Strategy tailored to their individual Dealership needs.



IS20G brings the automotive industry a highly informative and deeply analytical Composite. They are composed of KPIs designed to evaluate Dealerships in the following areas; Websites, SEO, Social Media, Online Reputation, Text Integration, Mystery Shopping, Lead Response Audit, Chat, and Video Production assessment.

What You Will Learn

  • Showroom Sales
  • Used Cars
  • HR / Recruiting
  • Conventional vs Digital Marketing
  • Value Package Proposition
  • Internet Sales
  • Video
  • Video SEO
  • Time Management
  • Online Rep
  • Texting
  • Pay Per Click
  • CRM
  • 3rd Party Leads
  • Websites
  • Social Media
  • Special Finance
  • Training Tools
  • Phone Sales
  • Dealer Principals
  • Internet Sales Managers

What Are The Composites?

We only select a limited number of attendees to be a part of the Internet Sales 20 Group® composite. If your dealership signs up today, you will receive over $3,000 worth of value, and be a part of this year’s composite in Nashville, TN. Dealerships will be analyzed, graded, ranked and awarded based on these KPI's.

Mystery Shop

Phone, Email, & Social Media
Dealerships will receive two monitored calls and be graded in the following areas: initial experience, greeting, and phone etiquette. Having a basic phone process and a script makes it easy to guarantee you hit all the key points and end the conversation with an appointment.

Lead Response Audit

Time, Consistency & Qualification
This category is graded based on the dealership’s ability to provide confirmation of vehicle availability, offer test drives, and their overall professionalism while providing details about vehicle inventory.

Video Production Assessment

Video Strategy Analysis
“Video” is the most powerful opportunity for dealers to have an unfair competitive edge against their competition. Dealerships will be evaluated on the existance of a video strategy as well as how effective those efforts correlate to conversions and increased ROI.

Online Reputation

Reviews, Ratings & Customer Engagement
Dealerships will be graded on their ratings on Internet review sites such as Google Reviews, Yahoo Local, Yelp!, Dealer Rater, Edmunds, Cars.com, and more. The dealership is assessed based on the number of reviews, the ratings and their engagement with reviewers.


Usability, Page Speeds & SEO
When assessing websites, the most important thing is the ease of use for the customer. We look for an easy search button for inventory, explanatory videos, and more. Other aspects include a clear call to action, contact information, and a site that is up-to-date and relevant.

Social Media

Composite Curation & Analytics
With social media being crucial for exposure, this category examines total fans, followers, and subscriptions on the most popular social media sites like Facebook, YouTube and Twitter.


Text Based Mystery Shopping
Dealerships will be graded on their text integration on their website. This assessment will grade dealerships on their integration, utilization and response time with text messaging.


Findability, Locality & Trustworthiness
SEO assesses the dealership’s main website for accessibility on mobile devices and desktops. Links are checked to ensure that they work properly and include proper alt tags, headers and more. The overall test of the SEO category is to see how well sites rank on search engines based on content and the utilization of keywords.


How to get Ready for #IS20G

Be Prepared

To maximize your experience at the Internet Sales 20 Group, we highly recommend that you come prepared with a few things: 1. Identify your current challenges and greatest opportunities for growth. 2. Review the speaker lineup and star or circle the session topics that will best assist you in obtaining your desired goals. 3. Come prepared with all of the most important Key Performance Indicators for your processes, such as calls, attempts, connections, shows and units sold, along with all the financials for your digital marketing efforts including cost, leads and closing ratios.

Participant Guides

Our workbook are designed to accompany the workshop not replace it. Simply put, it is the roadmap attendees use to navigate the curriculum. This 3-day workshop compresses SO much content at such a rate, the workbooks absence, would leave many attendees incapable of digesting and retaining the wealth of information presented.


Take part, Engage, Join in, Get involved, Share, play a part/role in Simply put, PARTICIPATE. The power of this conference is the combined group knowledge.


It’s not everyday that you will have unlimited access to twenty five plus industry experts from all over the country, all stationed in one room, available to you for 3 full days of conversation, engagement and “brain-picking”. In addition to the industry experts, the Internet Sales 20 Group conference is blessed to have some of the largest, most profitable, most cutting edge dealership attendees in the entire world! With 3 days of jammed pack activities and education, in addition to our epic VIP networking event, we guarantee you that you will not find a better networking opportunity to take your personal and professional goals to the next level!

Exit Strategy

After setting clear goals the S.M.A.R.T. way, digesting the array of topics, tactics and strategies, comprehending the amount of data that was collected, analysed, measured and compared during the composites.

Accountability Partner

In the simplest terms, An accountability partner is a person who coaches another person in terms of helping the other person keep a commitment. Apart from that, your accountability partner is contractually bound to you.


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About Internet Sales 20 Group®

The Internet Sales 20 Group® is the preeminent workshop in the automotive industry, and is designed to be highly interactive. It was created to bring together Dealers, General Managers, Internet Directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable.

IS20G gets Social

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