Not All Leads Are Created Equal (So Which Leads are Right for You?)

Beth Bartlett

Regional Sales Director, AutoWeb

There is absolutely no question that third party leads are an important part of your business, cutting significant costs (often hundred$ and hundred$ of dollars) compared to the average cost per car sold! But which leads are right for you? The various business models can be downright confusing, from aggregators to online classifieds, brokers, membership buying sites, and more – as well as new car, used car, and special finance leads. Beth Bartlett of AutoWeb, the company that invented digital car leads in 1995, will show you how to choose the absolute best lead sources for your business, how to set up the right lead parameters in your market, how to optimize the follow up process for maximum engagement with your customers, and how to monitor, adjust, and maximize the performance of all your lead programs. Think all leads are equal? Think again. Get AutoWeb’s expert advice from the company that pioneered online car buying, and continues to deliver millions of leads to dealers each and every year.

Bio:

Beth Bartlett began her seasoned career in the media and automotive industries at Hood and Associates, a leading-edge advertising agency in Atlanta. She then joined Turner Broadcasting where she was a Media Buyer and Planner for TBS, TNT, and the Atlanta Hawks, Braves, and Thrashers sports teams. Following her career at Turner, she was an Account Executive for Comcast and Fox Sports until joining AutoWeb (formerly Autobytel) in 2010. Today, she serves as Regional Sales Director for the Florida territory at AutoWeb and is an AMSI and Women in Automotive speaker for the company. She received her degree in Business Communications from Florida State.

Phone: (770) 733-5138

Address: 18872 MacArthur Blvd, Suite 200 Irvine, CA 92612

Website: www.autoweb.com

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