Rethinking Your BDC

Bob Harwood

Vice President of Sales, InterActive

The BDC is the first, and often only, contact that customers have with the dealership, but is still treated as an afterthought in many dealerships.  All too often dealers are costing themselves money by losing customers by giving them reasons NOT to come into the store.  Hiring cheap labor and giving them the same script to read for every lead, regardless of the source, is the quickest path to failure in today’s market.

Bio:

Bob Harwood is Vice President of Sales at Interactive Financial Marketing Group. He oversees and is responsible for all of the company’s dealer related functions, including sales, service and training. Bob has been with IFMG since 2004 when he left retail to join what was then a small but rapidly growing company, helping to grow the company into the largest generator of online finance applications in the country.  Previously, Bob worked at Capital One, where he was part of the team that transitioned the acquisition of Summit Auto Finance into Capital One Auto Finance. Prior to that, he proudly served as a US Paratrooper in the 82nd Airborne Division. 

Phone: (804) 225-1880

Address: 1509 W Main St. Richmond, VA 23220

Website: https://www.interactivefmg.com/

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