Dealerships attendees will gain a greater perspective on where their budget gets most commonly wasted, acquire better understanding of efficient audience targeting, and get first-hand insights about the differences between programmatic and traditional advertising. This session will help them plan to create a leaner and more effective budget as expectations for annual vehicle sales drops from recent all-time highs and with a confidence that their marketing plans will be more cost-efficient as concerns over a looming recession begin to enter the automotive marketing discussion.