Dan Pulte

Dealer Principal, Bob Pulte Chevrolet

Dan Pulte is dealer principal for Bob Pulte Chevrolet, a dealership founded by his father Bob Pulte, and where Dan has worked since 1993. Dan is also president of Tri-State Chevy Dealers (Cincinnati LMA), and has been since 2011. Prior to working for Bob Pulte Chevrolet, Dan also worked for Reynolds & Reynolds, as well as graduating from Miami University of Ohio.

Session Topic: Case Study: How Bob Pulte Chevrolet Reduced Waste and Improved Results from their Digital Marketing
Description: Dealerships across the country are investing tens of thousands of dollars each month in digital advertising, designed to drive sales and fixe¬¬d operations revenue for their stores. These dealers typically rely on the many vendor reports they are provided, most of which they don’t trust, or review on a regular basis. In most cases these dealers are unaware of the 30-40% wasted spending that is occurring, since they lack the right success metrics and benchmarks to measure with. Dealers need to take control of measuring their own success using tools like Google Analytics, spreadsheets, and benchmarks.


Phone number:


909 Columbus Avenue Lebanon, OH 45036

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About Internet Sales 20 Group®

The Internet Sales 20 Group® is the preeminent workshop in the automotive industry, and is designed to be highly interactive. It was created to bring together Dealers, General Managers, Internet Directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable.

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