Building a Marketing Budget to Dominate the Competition
Founder and CEO, Reunion Marketing
Dealerships attendees will gain a greater perspective on where their budget gets most commonly wasted, acquire better understanding of efficient audience targeting, and get first-hand insights about the differences between programmatic and traditional advertising. This session will help them plan to create a leaner and more effective budget as expectations for annual vehicle sales drops from recent all-time highs and with a confidence that their marketing plans will be more cost-efficient as concerns over a looming recession begin to enter the automotive marketing discussion.
Dave Spannhake is the Founder and CEO of Reunion Marketing. His love for learning and constant push to get better each day has been an important catalyst in the rapid growth of Reunion since its incorporation in 2015, leading a team of nearly 50 marketing rockstars to partner with hundreds of stores across the industry. This Ohio University Bobcat alum has been shaking up the automotive marketing landscape since 2005 and continues to challenge the status quo by developing new strategies leveraging data science and consumer psychology to position Reunion Marketing at the forefront of innovation in the industry.
Phone: (919) 999-8876
Address: 418 S. Dawson St., Raleigh, NC 27603