Amplifying the Consumer Experience to Increase Conversion

Jason Wofford

Digital Marketing Sales Manager, AutoWeb

Bio:

With over 25 years of experience working with automotive dealerships to achieve their objectives, Jason Wofford currently serves as the Manager of Digital Marketing Sales at AutoWeb, Inc., where he is responsible for recruiting, training, and leading the sales team for the eastern U.S. region. In addition, he plays a crucial role in product development, as well as implementing new processes and go-to-market strategies.

Prior to joining AutoWeb in July 2019, Wofford worked as a Digital Performance Manager for the South East region at FordDirect, Director of Sales and Training with Netsertive, and Dealer Sales and Service Manager at ADESA. Prior to those roles, he worked in a variety of positions at AutoTrader for more than 8 years and served as Publisher of The Auto Guide.

As a results-driven sales and business development leader, Wofford specializes in new business development and client retention. An experienced team builder that inspires through teamwork and provides a fun but hard-driving environment, he boasts a track record of leading sales teams to consistently outperform their targets. He continues to seek new and innovative solutions within his career journey, leveraging his success in traditional and digital media serving in sales leadership and business planning positions.

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