Understanding the Customer Journey: Know the Signals that Influence Car Sales

Jeremy Anspach

Founder and Chairman, PureCars

I’m not telling you anything new when I say that the car buying journey has changed…a lot. With consumers relying on digital sources for shopping and research, dealers have gone from spending the majority of their advertising budget on traditional channels to spending the majority online. To win more customers, dealers need to track and understand the entire customer journey.‘Best guess’ advertising doesn’t work. Dealers need data-rich solutions that analyze their inventory, shopper behavior, market trends and more to serve the most relevant ad to the right shopper at the right time in their journey.

Thankfully, tools exist to help dealers understand the customer journey and clearly see the signals that influence sales. I’ll show you exactly how you can use these powerful tools to maximize ROAS (return on ad spend) and eliminate wasted ad spend. You’ll leave with an action plan to take your digital advertising to the next level, increase sales and boost your biggest profit center–parts & service.

Bio:

Jeremy, a Detroit native, and renowned industry speaker has a deep understanding of the automotive industry and how the digital age has shifted consumer behavior. Armed with the industry’s most extensive data library, Jeremy founded PureCars in 2007. His drive and passion has led PureCars to become one of only 7 automotive Google Premier SMB Partners. Jeremy is a true visionary and has been referred to by industry leaders as the smartest mind in digital marketing in the automotive business.

Phone: (877) 860-7873

Address: 1447 Peachtree St NE, #900 Atlanta, GA 30309

Website: http://www.purecars.com/

If you would like to speak with Jeremy, fill out the form below:

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