Ken Potter

Vice President of Sales, Build a Brand

I sold my first car in 1996, managed my first store in 1998. Love the profession of selling cars and now work on building technology that helps dealers and front-line sales reps be successful and deliver an exceptional experience.


Session Topic: Personal Branding - What is it, and Why is it Important to Your Dealership?
Description: We will share the advantages of employee advocacy based selling versus traditional model, explore strategies being used by dealership personnel now, TCP risks, and best practices for dealers to take and use to drive a better-branded experience and sell more cars.

Email:
ken@buildabrand.com

Phone number:
(310) 895-0824

Website:
BuildaBrand.com

Address:
7280 Craft Goodman Road; Olive Branch, MS 38654


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About Internet Sales 20 Group®

The Internet Sales 20 Group® is the preeminent workshop in the automotive industry, and is designed to be highly interactive. It was created to bring together Dealers, General Managers, Internet Directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable.

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