Maximizing Subprime Submarkets For Higher Profits!

Ken Towne

Vice President of Sales,

CarsDirect  + Auto Credit Express

As the auto market tightens, more dealers are working with subprime customers. But most dealers aren’t going far enough with their special finance business. There are several lucrative subprime submarkets that are being overlooked by dealers – whether due to unfamiliarity with these opportunities, language barriers, outdated stereotypes, or mobile engagement obstacles.

In this session, Ken Towne, Regional Vice President at CarsDirect + Auto Credit Express, will spotlight multiple subprime submarkets that are loaded with gross profit in many regions – and he’ll shatter some stereotypes along the way.

Attendees will leave armed with solid strategies around how to mine these submarkets to maximize incremental opportunities in volume, how to build communication bridges with underserved buyers to earn trust and establish loyal repeat business, how to optimally match subprime buyers to inventory to ensure the highest-grossing deals possible, and how to choose the right tools to optimize marketing efforts to these submarkets.


Ken Towne is Vice President, Sales for CarsDirect + Auto Credit Express and is a member of Auto Credit Express’ Detroit-based senior leadership team. Ken is responsible for directing the company’s industry-leading sales force and has been instrumental in its growth and restructuring after Auto Credit Express joined forces with CarsDirect in 2016.

Phone: (248) 370-6662

Address: 909 N. Pacific Coast Highway 11th Floor El Segundo, CA 90245


If you would like to speak with Ken, fill out the form below:

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