Internet and E-Commerce Director, Warren Henry Automotive
Peter started in the Automotive business in 2005 integrating navigation systems and Bluetooth systems into vehicles before manufacturers adopted these technologies. After graduating college from Florida International University with a triple major in Management, Finance and International Business, Peter accepted a sales position offer at Land Rover North Dade which is part of the Warren Henry Auto group. After a year, Peter was promoted to Internet Manager and then a year later to Digital Marketing Director of the auto group. At this capacity, Peter found himself focused on bridging the gap between Digital Marketing and the DMS; True Sales Attribution. In the process of trying to find solutions, Peter instead decided to focus efforts on building a strategy to encourage text messaging at the store level in order to leverage this communication channel to bridge the gap for attribution. These was largely due in part to the advancement of the programmatic space and processed on Big Data and Data on-boarding via CRM and the texting platform.
The Internet Sales 20 Group® is the preeminent workshop in the automotive industry, and is designed to be highly interactive. It was created to bring together Dealers, General Managers, Internet Directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable.