Robert Donovan

Chief Executive Officer of DOM360

Robert Donovan is an accomplished traditional and digital advertising executive with experience in automotive, political, 501C3, big data marketing, P & L oversight and product distribution and has been featured in various publications including Profile and Auto Success. In 2007 he launched Dealer Online Marketing now known as DOM360. He oversaw the growth of the agency from a startup to $15M in billings. Today, the agency has over 80 employees with offices in Greenville, SC and Boca Raton, FL.

Donovan, a former U.S. Marine, is a results-oriented, decisive leader with proven success. He has a track record of growing bottom lines while spearheading operational improvements that drive productivity. He has embraced lean six sigma processes and procedures resulting in the highest quality of standards while maintaining exceptional customer service.

Donovan began his career in advertising in Washington DC, where he created a number of large direct marketing campaigns for political candidates. From 2003-2007 he served as an Account Executive with Zimmerman Advertising in Ft. Lauderdale, FL. where he handled a roster of automotive clients initially providing them with traditional advertising services such as TV, radio, print and outdoor. A visionary, he realized that the future of Marketing lies in digital. So, in 2007, he moved his young family to Greenville, SC where he started DOM360 and also ran a successful bicycle shop.

A native of Upstate New York, he learned at a young age that working hard was not only good for the wallet— it also prepared you for future endeavors in life. From delivering early morning newspapers to making pizza or waiting tables at a restaurant he learned that life can be humbling.

A thrill seeker at heart, he is an avid bicyclist, skydiver and most recently returned to motocross racing. He and his son, Robert III, still call Greenville home.

Session Topic: Essential Marketing Tools of the Modern Dealership
Description: The game has changed. We all know it but where should dealers focus? Connie will break down the latest buzz words in the industry with specific and actionable ways for your dealership to leverage more modern marketing approaches.

Key Takeaways:

  • The 2018 Car Shopper Journey - what this data tells us and how your dealership can improve
  • Leveraging Custom Audiences with Big Data - the power of your CRM must be unleashed
  • Digital Retailing - it is much more than a website add on
  • Influencers - how dealers can leverage the buzzword they hear about but aren’t sure how to do it

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About Internet Sales 20 Group®

The Internet Sales 20 Group® is the preeminent workshop in the automotive industry, and is designed to be highly interactive. It was created to bring together Dealers, General Managers, Internet Directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable.

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