Roy Davila

General Manager, Lithia’s CDJR Truck Center


I was given my nickname “wolf” in the summer of 2012 after an associate was observing my closing style. He said, everyone wants to be a lion, but you’re a wolf. A lion will eat until full, and leave the scraps. But a wolf will eat until it’s all gone or he’s dead. I have had great success turning struggling departments to competitive form. Experience as a closer, finance manager, finance director, special finance director, internet/bdc manager, new car and used car manager, new car director, excellent town car service lax, used car director, and GSM. I have also created a training process for new hires that not only follows the road to the sell, but explains in depth why each is important. But my biggest accomplishment is not doubling a stores performance, or taking a failing store from in the red to green, my greatest accomplishment has been helping to change the lives of the sales professionals I have had the pleasure of working with.

Phone: (361) 653-8400

Address: 6902 South Padre Island Drive, Corpus Christi, TX 78412


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