Meet Roy “The Wolf” Davila – a dynamic force in the automotive industry, renowned for his unwavering commitment to driving exceptional results. With a remarkable track record spanning over a decade and a half, “The Wolf” has earned his moniker through a tireless work ethic and an unwavering dedication to achieving outstanding outcomes.

Having successfully transformed struggling departments into competitive powerhouses, Roy has proven time and again his ability to propel businesses towards their goals. With expertise honed in diverse roles such as finance manager, GM, and Platform Variable Operations Director, he possesses a comprehensive understanding of the industry from various angles.

Yet, his passion extends beyond driving profit margins. As a true people developer, he ignites the potential within individuals and leads them towards their own triumphs. Recognizing the evolving landscape of automotive sales, he created a cutting-edge coaching platform. This innovative tool empowers managers and sales teams to meet customer needs, whether through digital avenues or traditional buying processes, ensuring a seamless and satisfying experience.