Digital Retailing Facts, Trump, Feelings

Tim Cox

Co-Founder, CarNow

The buzzword in today’s online markets is digital retail. In creating an online safety net, who is your champion? In a recent poll, 2,700 car buyers were asked about their buying experience, and the majority believed that it was worth driving farther for a better experience. Those same participants were also willing to pay more for a better experience.  and how can that define your process?
It turns out that an incredible customer service experience can make all the difference. If you want to take your dealership to the top, you need to ask yourself “What type of shopping experience are you creating for your customers?” How are you going to provide a shopping experience that will make customers go the extra mile for you? Your customers are telling you how they want to be treated. The question is, are you listening?


At the age of 17, Tim was hired to sell new cars at Jake Sweeney Hyundai in Florence, Kentucky. What he thought was a summer job turned into a life-long career. After moving to Atlanta, Georgia, he was offered his first management job at 25 as the Finance Director at Barton Chrysler Jeep. From there, he became Pre-Owned Manager at Evans Toyota, which was acquired and became Toyota South in Morrow, Georgia. Tim quickly grew that department nearly 50% in the first quarter of his tenure. He has since held several other management positions in Automotive retail, including General Manager. His last role was as Sales Manager for Hennessy Lexus of Gwinnett, where he continued his career for ten years. With pre-owned vehicles becoming a passion for Tim, Lexus Gwinnett sold more CPO vehicles than any other Lexus dealership in the state of Georgia, from 2011 through 2013. As such, Tim was on the National Lexus CPO Council. In August 2014, Tim began collaborating with a team of software entrepreneurs to begin development of a live-assisted customer engagement platform to revolutionize dealerships’ communications with customers. CarNow went live with its first dealership in December 2014, launching the richest communication platform in the industry and enabling dealers to provide a white glove experience to online shoppers. With their first product, MessageNow, their digital retailing tool BuyNow, and they’re brand-new showroom application UpNow. CarNow has become one of the fastest growing software companies in Automotive history , growing to nearly 3000 dealers in less than 4 years

Phone: 1(770) 480-7695

Address: 110 Circle 75 Parkway, Atlanta GA 30339


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