Toni Anne Fardette
President and CEO, The Billion Dollar Girl
After receiving a B.S. in political science from Hunter College in New York City, Toni Anne decided to remain in the automotive industry. She started as a receptionist fifteen years ago with the Bay Ridge Automotive Management Group. Within 3 months, she was offered a full-time position in their business development department and shortly thereafter was offered a position to manage the business development and Internet departments for Bay Ridge Toyota. Toni Anne remained with the Toyota franchise and came to work for the Atlantic Automotive Group, also known as the NY Auto Giant, in 2008 at Toyota of Huntington where she received numerous customer relations awards and certifications from Toyota Motor Sales and ran one of Atlantic Auto Group’s most successful business development departments.
In February of 2011, she was offered the director position with Atlantic Auto Group and has since increased group wide production and process in this area tremendously. Toni Anne’s daily responsibilities include digital marketing for the group which currently consists of 23 stores with 2 more being added soon, located on Long Island in New York, creating, maintaining and measuring the Internet and business development processes for all stores on behalf of the partners, developing and maintaining the new hire and interview process for all appointment coordinators and business development managers, as well as teaching ongoing and consistent internal training courses for the Atlantic Automotive Group on topics including phone up process, Internet, phone, and email process, email etiquette, leadership and others.
Toni Anne often says, “I have been asked by many people how I make it work. Balancing all these stores and my family, especially being a woman in this business and a mom. I have two children, a 7 year old and a 3 ½ year old, which is a full time job in itself, as all the parents out there know! To me, the answer is simple really. It’s all about the people that you surround yourself with. Find the right people, offer the right training and coaching and keep that up, don’t just do it at hire and forget about that or them. If you do that and lead by example, the rest of it falls into place and you just have to maintain it. I have 19 BDC managers and over 70 appointment coordinators. I credit my people with all our success, not myself, and while I hold them accountable, I will always, always let them know how great of a job they do and how much I appreciate the hard work and effort they put into the success of the Atlantic Automotive Group. I am truly blessed and I never forget that and I absolutely never forget where I came from.”
Phone: (631) 538-0940