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As technology advances, we humans are having shorter and shorter attention spans when we absorb critical information. This new workshop element allows speakers to speak in a TEDx style 20 minute presentation. This new curriculum element will give dealers a chance to hear some of the current treads in the automotive industry and how they can possibly use these trends in their own dealership.
  • How to Use Video to Crush the Competition: Chris German

    Chris German

    Creative Director, Dealer Synergy

    Join Chris German in a powerful presentation on the latest in drones and technology that can take your dealership’s video production to the next level. Discover the major benefits of professional video and drone footage in your videos, and how today’s drones work more efficiently and effectively than ever before. You’ll walk away with priceless knowledge that’ll give you the edge over your competition.

  • True Cost of Ineffective Digital Marketing Campaigns: Daniel Kim

    Daniel Kim

    Founder, Orbee

    Just doing digital advertising is no longer enough! Ineffective digital advertising is costing your dealerships more money than you think from wasted spend to missed opportunities. On average, more than 20% of all digital advertising budget is wasted and digital advertising campaigns run only at 70% efficiency! During the session you will learn how to:
    Eliminate wasteful ad spend
    Optimize your advertising campaign to sell more cars
    Set meaningful and measurable metrics to create a repeatable process of selling more cars through your digital advertising!

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About IS20G®

The Internet Sales 20 Group® is the preeminent workshop in the automotive industry, and is designed to be highly interactive. It was created to bring together Dealers, General Managers, Internet Directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable.

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