Key Takeaways:

1. You wait, you’re late! The process has changed. Fewer dealership visits and more digital discovery means you need to take advantage of digital marketing, and diversify your channels. Inspiring customers earlier to influence their journey and purchase choices is critical.
2. Pinterest is about products, not politics. Pinterest is not just another social media: People use Pinterest while they are exploring their interests and passions, and planning for all of life’s moments. They are open to new products and services and a great audience for dealers to get in front of [this will be some of the core Pin 101 who/why/what]
3. Driving sales and service. Pinterest works for Auto: through proven and simple strategies we can help your store promote new or used vehicles, drive more service, and connect with people around their lifestyles and passions to build greater brand equity.
4. It’s easy to get started: It just takes a few minutes to create a profile and start reaching your audience today with any or all of these strategies.

Bio:

Eitan Atias has been an Automotive Sales Manager at Pinterest since 2018, leading the West Coast team on accounts including Toyota, Honda, Hyundai, and Mazda. He also leads the national dealer business, focusing on helping auto dealers activate and find success on Pinterest. Previously, Eitan worked at Google for 8 years within the Automotive vertical, working on areas like Search and YouTube advertising. Eitan is based in Los Angeles, and has guest lectured at UCLA on digital advertising. Eitan is currently pinning about upcoming travel plans, tattoo inspiration, and youth soccer coaching drills.

Contact:

Eitan Atias

Automotive Sales Manager

Pinterest

eitan@pinterest.com

https://www.pinterest.com/