Getting the Most out of this Workshop

The ONLY path to success is through hard work, determination and perseverance. IS20G11 will test you at your core, revealing strengths and weaknesses you NEVER knew existed. This occurs because our 3-day workshop is designed with a clear structure, a BEGINNING, MIDDLE and END. You need to prepare to attend, get in the right MINDSET. Understand, this is NOT some sales pitch, class is in session! Be prepared to IMPLEMENT what you learned. Finally, you have HELP. You are not alone, IS20G is a network.

Be Prepared

SET clear and defined goals.
Ensure you can MEASURE your own progress.
Determine what it will take to make your goal ATTAINABLE.
Avoid anything that is not RELEVANT to your goal.
Associate a TIME frame so you can hold yourself accountable.

  • Dress professionally - Business casual is fine, make sure you are comfortable.
  • Come with a list of questions you want solved
  • Ensure you are on time; leave the distractions at the door.
  • Bring your data
    • Marketing - Lead source, provider, budget allocated.
    • Performance Matrices
  • Do your Research

Participant Guides

Our workbooks are designed to accompany the workshop not replace it. Simply put, it is the roadmap attendees use to navigate the curriculum. This 3-day workshop compresses SO much content at such a rate, the workbooks absence, would leave many attendees incapable of digesting and retaining the wealth of information presented.

  • High quality interactive workshop guides.
  • Use the workbook as your journal of critical information.
  • It is designed as a note-taking resource. Personalize it!


Take part, Engage, Join in, Get involved, Share, play a part/role in. Simply put, PARTICIPATE. The power of this conference is the combined group knowledge.

  • Question the information presented; Vendors, Speakers and Panelists
  • Engage the content; make it personal. Add to the collective knowledge.
  • Experience levels will vary, so share your success/failures.
  • This is a NO INTIMIDATION zone.
  • Synergize like a traditional 20 Group


Every aspect of IS20G is designed to facilitate NETWORKING.

  • World class VIP networking event onsite at the Trump Resort Miami
  • Meet and rub shoulders with like-minded professionals
  • Share ideas, technology and resources
  • Seek advice from the Sponsors, Speakers and Panelists
  • Use every opportunity to ask for:
    • Ideas, Freebies, Discounts, Specials and more

Exit Strategy

After setting clear goals the S.M.A.R.T. way, digesting the array of topics, tactics and strategies, comprehending the amount of data that was collected, analysed, measured and compared during the composites; then presented as a tool to establish benchmarks, the absence of an exit strategy would make the workshop pointless! You will leave IS20G10 with not only an exit strategy but a customized SWOT analysis for YOUR Dealership.

Accountability Partners

In the simplest terms, An accountability partner is a person who coaches another person in terms of helping the other person keep a commitment. Apart from that, your accountability partner is contractually bound to you. This design aids the attendee in continuing to benefit from the momentum generated from the workshop. The less obvious benefit is the support, encouragement and coaching from your accountability partner as you implement your individual exit strategies.

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About Internet Sales 20 Group®

The Internet Sales 20 Group® is the preeminent workshop in the automotive industry, and is designed to be highly interactive. It was created to bring together Dealers, General Managers, Internet Directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable.

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