Three Digital Marketing Myths that can hurt your Bottom Line

Kerri Wise

Vice President of Dealer Training and Industry, TrueCar

Despite dealers’ increased spending on digital marketing, the promises of digital marketing efficiency and cost-effectiveness remain unrealized. Unfortunately, dealers are basing their digital marketing decisions on past trends and long-standing myths. This session will tackle five digital marketing myths about dealers’ marketing mix, messaging and online retailing strategies that create inefficiencies in their marketing spend. It will also identify alternate strategies that align with actual consumer behavior and purchase patterns.


Kerri Wise is VP, Industry Education and Relations at TrueCar. Her automotive career spans 20 years, establishing herself as an expert on today’s evolving automotive consumer and the best practices on reaching, connecting and selling to them. She often shares these insights and trends, as a regular speaker at major conferences such as NADA, Digital Dealer, Driving Sales, NIADA and several other events nationwide and internationally.
Kerri joined TrueCar in 2015 and in her current role, her team helps clients maximize their success by sharing relevant consumer insights, best practices and trends at Industry conferences, regional training events, webinars and through TrueCar’s online dealer learning center, TrueCar University. Prior to TrueCar, Kerri spent 4 years at leading Dealer Training, Sales Training, and Analytics, and 12 years at J.D. Power and Associates in several roles including Sales, Consulting, and Marketing research.

If you would like to speak with Kerri, fill out the form below:

IS20G Schedule Time With Speaker
First Name
Last Name*
Dealership or Company*
Enter the Captcha