Three Digital Marketing Myths that can hurt your Bottom Line
Vice President of Dealer Training and Industry, TrueCar
Despite dealers’ increased spending on digital marketing, the promises of digital marketing efficiency and cost-effectiveness remain unrealized. Unfortunately, dealers are basing their digital marketing decisions on past trends and long-standing myths. This session will tackle five digital marketing myths about dealers’ marketing mix, messaging and online retailing strategies that create inefficiencies in their marketing spend. It will also identify alternate strategies that align with actual consumer behavior and purchase patterns.