Kerri Wise

Vice President of Dealer Training and Industry, TrueCar

Session Topic: Closing the Trust Gap in the Trade-in Process: How Transparency in the Trade Process Leads to Profitability
Description: Despite the efforts of many good dealers, a significant trust-gap still exists when it comes to the dealership appraisal process. In fact, recent research shows only 31% of consumers trust the trade-in value provided by the dealership. This session will explore how transparency in the appraisal process can help you build consumer confidence, acquire more vehicles, and improve your bottom line.


Phone number:


120 Broadway, Suite 200, Santa Monica, CA 90401

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About Internet Sales 20 Group®

The Internet Sales 20 Group® is the preeminent workshop in the automotive industry, and is designed to be highly interactive. It was created to bring together Dealers, General Managers, Internet Directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable.

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