Panel 1: Operations, Management and Process

Louie Herron

Owner and General Manager, Louie Herron Automotive


Before owning and operating Louie Herron Chrysler Dodge Jeep Ram, Louie was born in Miami, Florida, raised in Hollywood, Florida and attended Liberty University and West Georgia College. During the final summer of college, he realized his dream of selling cars. He soon dropped out and purchased Louie Herron Toyota & Scion in 2009. After selling in 2014, he remained in the car business as the owner and operator of Louie’s Lake Lot, a used car dealership in Eatonton. Louie then closed the dealership and proudly purchased Louie Herron CDJR in Madison, Georgia.

Louie and his family have been proud Greensboro residents since 2009. When Louie is not cheering for the Miami Dolphins or spending quality time with his family and two children, Mackenzie and L.J., he spends time with the community.

He is a regular guest speaker at local school assemblies, colleges, chapel services, churches, award banquets, and business meetings. Louie also co-hosts a morning radio show on The Dock 103.9 and Country 102.3 to share valuable car buying tips. He is a volunteer football and basketball coach at his children’s school, Gatewood School while also managing the Love Bucket, a charity he created. This charity donates a portion of the dealership’s proceeds back to the communities. Giving back to the community is Louie’s passion along with serving customers at Louie Herron CDJR!

Louie is the author of Driven by Fire that lights the fire within all of us when facing life’s adversities. Unshakable Faith, ridiculous intensity, awareness to reinvent oneself, and enthusiasm that is contagious.

Phone: (706) 991-1900

Address: 1860 Eatonton Rd, Madison, GA 30650


If you would like to speak with Louie, fill out the form below:

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