Internet Sales 20 Group® Schedule

The Internet Sales 20 Group's® curriculum is expertly designed to create a fluid, comprehensive and informative 3-day workshop. All the presenters and panelists are hand selected to ensure that only the very best, most recent and valuable content is presented to our members. The schedule is jam-packed to make sure attendees receive the maximum amount of knowledge and training possible. But don't worry - there will be down time! The workshop is designed specifically to allow for interaction and collaboration, and the intimate setting is optimal for networking.

The first TWO days focus on a full evaluation of several dealerships as part of our "Dealer Composite." The composite uses the data from our Key Performance Indicators that analyze dealerships from every angle so you can learn from them and compare your own situation. The rest of the workshop will consist of presentations on varying topics such as digital marketing, social media, lead generation, marketing do's and don'ts, sales tactics and more. The panel discussions will focus on best processes, CRMs, dealer interviews and so much more. At the end of the workshop, all members will benefit from a full recap of the information learned and will be guided towards developing a customized action plan and exit strategy that prepares you for immediate implementation when you return to the dealership.

Day 1

Time Title Presenter(s)
6:30-8:00am Registration -
7:00-8:00am Breakfast Trade-In Valet
8:00-8:25am Opening Introduction & Housekeeping -
8:25-9:10am 8 Ways to Take Your Dealership to the Next Level and Create More Volume Through MAXIMIZING the F&I Department Shaka Dyson
9:10-10:10am The Blueprint to building an Internet Dealership Sean V. Bradley, CSP
10:10-10:55am Phone and Internet: Still the New Showroom! Scott Pechstein
10:55-11:05am BREAK Dealer Video Production
11:05-11:50am Your Digital Advertising and Reporting is Massively Flawed Jeremy Anspach
11:50-12:35pm SEO - Back to Basics Adam Rouff
12:35-1:35pm LUNCH Trade-In Valet
1:35-2:25pm King of the Ring -
2:25-3:10pm The Golden Rules of Chat: Do More than Check The Box Jeff Clark
3:10-3:55pm Defend Your Dealership – Understanding the Powerful Forces That Are Fighting for Your Customer’s Mobility Dollars Matt Cragin
3:55-4:05pm BREAK Dealer Video Production
4:05-4:50pm "Is the People Problem You?" Mindset vs Skill Set Toni Anne Fardette
4:50-5:50pm Panel 1: Branding, Marketing & Leads -
5:50-6:10pm Hypnotic Selling: Learn Simple Mind Hacks that will Make You Much More Persuasive in Life and in Business Tim Triplett
6:10-6:25pm Instructions for VIP Party & Tomorrow -
6:25-7:00pm VIP Networking Party Preparation -
7:00-10:00pm Dinner & VIP Networking Party -

Day 2

Time Title Presenter(s)
6:30-8:00am Registration -
7:00-8:00am Breakfast Trade-In Valet
8:00-8:45 "Marketing Like Garth Brooks 101" Brian Barlow
8:45-9:30am Understanding the Dealership's Customer Mobile Journey in Fixed Operations Thomas Jung
9:30-10:15am Development at Dealer E-Process 2017 Digital Campaigns Success Stories Yago Paramo
10:15-10:25am BREAK Dealer Video Production
10:25-11:10am Video: Your Secret Weapon for Sales, Service, and Customer Experience Jason Price
11:10-12:40pm Roundtable Rotation -
12:40-1:40pm LUNCH Trade-In Valet
1:40-2:25pm Closing the Trust Gap in the Trade-in Process: How Transparency in the Trade Process Leads to Profitability Kerri Wise
2:25-3:10pm Turn Up the Volume! 3 Rockstar Tactics to Close More Deals with Ecommerce Matt Weinberg
3:10-3:55pm Leadership & Accountability - Process & Performance Mastery Erich K. Gail
3:55-4:40pm How To SKYROCKET Engagement & MAXIMIZE Digital Contribution To Sales Dave Bennett
4:40-5:00pm BREAK Dealer Video Production
5:00-5:45pm Maximizing Your Profits from Third Party Leads Travis Weisleder
5:45-6:30pm The Reverse Appointment – The Science & Psychology of Customer-Directed Appointments! Jonathan Dawson
6:30-7:00pm Open Discussion (All Vendors) - "What's Your Problem..."? -

Day 3

Time Title Presenter(s)
6:30-8:00am Registration -
7:00-8:00am Breakfast Trade-In Valet
8:00-8:45 Personal Branding - What is it, and Why is it Important to Your Dealership? Ken Potter
8:45-9:30am Stop Putting Second Things First Karen Bradley
9:30-10:15am TBA Mike Engle
10:15-10:25am BREAK Dealer Video Production
10:25-11:35pm Composite Review/Awards Ceremony Sean V. Bradley & Peter Martin
11:35-12:20pm Essential Marketing Tools of the Modern Dealership Robert Donovan
12:20-1:20pm LUNCH Trade-In Valet
1:20-2:20pm Panel 2: Operations, Management and Process -
2:20-3:05pm Blind Phone Master Skills LA Williams
3:05-4:05pm Full Day Recap, Action Plans & Exit Strategies -

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About Internet Sales 20 Group®

The Internet Sales 20 Group® is the preeminent workshop in the automotive industry, and is designed to be highly interactive. It was created to bring together Dealers, General Managers, Internet Directors, trainers, consultants, and subject matter experts for 3 days of intense training, education and motivation. Attendees will have an open forum to share information, learn from each other, share ideas and hold each other accountable.

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